Akamai Marketing

OCTOBER 4, 2011

To put it into perspective of topics that dominate the American conversation right now: There are about 8.9 View more presentations from Akamai Marketing. The Blue Key Campaign is a show of support to those who work with some of the 43.7 Million people in the world who are considered refugees. Just think about that number for a moment.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. For sometime now, I’ve talked at you and with you about social media karma and best practices.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Support doesn’t mean messaging, it means finding out what’s important to your community and help them have that conversation. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? What’s it all about?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial. Rather, the social media team will be comprised of the best communicators within each department.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 21, 2012

Of ignoring conversations? I’m not necessarily advocating that, however, with the massive stream of information and what Brian Solis has termed “ Stream Fatigue” , there may be additional benefits to simply listening and responding to relevant conversations. ” or “Is it worth measuring?”

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JULY 7, 2011

There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. Is creating “Circles&# to limit conversation the essence of social media? So, you see, Google+ is already a game changer. And so it goes. Should you follow back?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

DECEMBER 29, 2011

This is a totally loaded gun, but I’m going to say it: I want more conversation. I’ll be making a better effort to converse with people and do more outreach. I’ve gotten a little lazy, especially on Twitter, about STARTING the conversation. That’s a crummy way to create relationships.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. But let’s start with the basics. Metrics will be the tool by which you evaluate success.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. Don’t get me wrong, I appreciate the sharing. I always try to thank everyone who gives the shout-out love (there’s that casual use of the “L&# word again.)

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 22, 2013

Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. We’re not done with this conversation and maybe a blog post is needed. It’s so… Boring. Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

DECEMBER 21, 2012

For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). Metrics will be the tool by which you evaluate success. The key here is to make WHAT you measure consistent with the WHY. But if you are measuring awareness, perhaps your metric is more like reach.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. At this point, a wake-up call is imperative.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156

Akamai Marketing

JULY 19, 2011

Excitement to me, by the way, is measured largely in conversation around the post. No matter what kind of marketing you do, you have to listen, engage, measure, repeat. While this might disappoint those wishing to drive traffic to the blog or website, the truth is, you go where the conversation is happening and be glad there is one!

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. It’s differentiating feature: it’s a form of conversation. There you have the value of the conversation.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago). Its a great resource for putting a particular contact into context.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

AUGUST 29, 2011

Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. sends a daily tweet automatically and mentions the contributors by handle.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 1, 2011

While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. I create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 19, 2013

Cons: Delaying comments prevents organic timely conversation. It’s also basically a message to the community that there is no value in organic conversation. Can you keep up with reading every single comment and approving in a timely manner? .

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. This simply isn’t the case. .

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

MARCH 17, 2014

I’m showing you this ACTUAL conversation because this person was actually honest enough to TELL THE TRUTH about why I received some random connection request. Newsflash: if you should meet them, then you probably will. If you should meet them, then start the relationship off nicely with a personal note. Kudos to this person.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

JUNE 26, 2012

Executives have to lead the social media revolution from within their organization, by implementing social values of increased internal transparency, customer centricity, two-way conversation internally first. This is the heart of the social media revolution for businesses; it changes everything. But it can be done.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

DECEMBER 20, 2011

They also know that by sharing, they engender conversations, comments and ideas which help them flesh out their ideas and opinions, which takes us back to the fact that most experts are outstanding students. That’s why so many people who are considered experts are also speakers and bloggers, writers.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

JULY 10, 2012

Its a genuine two-way conversation. When was the last time you got a “thank you” for giving a company a compliment? Normally you have to complain, loudly to get a response…and sometimes you don’t get one then either. How is this social? Its implementation of customer feedback. Its genuine. And it was all through email.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

JULY 23, 2012

Had Celeb Boutique been watching keywords, they would have known to stay out of the Aurora conversations all together, leaving the space for those who were discussing the more important issue at hand. Get your keywords ready and start listening to those conversations using Hootsuite or similar.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

“Stop thinking like a marketer, sales person, ect. You can have a blog with conversion opportunities like email capture and information requests, and I think you should. Just don’t write your blog post the same way you write marketing material. But you CAN be yourself. Go ahead, try it, its not as hard as you think.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

Sure, you still get points for each time you’re mentioned, but the I see this as an interpretation of the idea that if you aren’t sharing and having conversations with others, then how influential are you really? This point could be argued for a long, long, long time, which is probably the reasoning behind separating it.

Klout 177

Klout Comparison Influencer Airlines 177