Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

MARCH 8, 2012

This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social.

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Publishing Questions Social Media Activities 215

Adam Sherk

NOVEMBER 1, 2012

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. Why spend valuable time coming up a full-blown marketing campaign to promote your idea when you can do one or a few micro-PR campaigns much more easily?

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Startup Campaign Tips Reputation 117

Adam Sherk

NOVEMBER 16, 2010

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. – Adam.

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Publishing Conversation Tips Widget 151

Adam Sherk

JANUARY 19, 2010

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

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Press Release Facebook Syndication Blogroll 138

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. Once you have established which networks to target for your promotional activity make sure you are aware of local social media etiquette and which marketing techniques work. – Adam. Russia likes Vkontakte.ru

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Publishing Tips Syndication Resources 124

Adam Sherk

JANUARY 12, 2010

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there. Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too.

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Team Twitter Facebook Press Release 179