Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing? This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. Platforms like Instagram, TikTok and YouTube present a fertile ground for edutainment content, where creative visuals, storytelling and interactive elements combine to create a social media powerhouse.

SEO 103

SEO Trends Education Embedding 103

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. million Facebook: 49 million YouTube: 13.6 Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has mastered the art of conversing with its audience without being overly pushy or sales-driven. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. YouTube: 4.08 YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Oktopost

JULY 22, 2021

Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Catch all episodes here.

B2B 118

B2B Apple Loyalty Hosting 118

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

Data 118

Data Strategy How To Social Media Management 118

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. 60% of marketers agree that authenticity and quality are equally important elements of successful content.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Adding value is one of the top reasons we love social media marketing. This information is invaluable. Develop a Hashtag Strategy.

Social Media 179

Social Media Tips Hashtag UGC 179

Pixlee

DECEMBER 6, 2021

Making waves in the marketing world can be a challenge for all businesses. Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . That strategy is ambassador marketing. But what is ambassador marketing?

UGC 52

UGC Marketing Influencer Loyalty 52

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

Influencer 82

Influencer Brands Marketing How To 82

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million YouTube: 136K Twitter: 3.8 All its social media accounts have snippets of engaging and hilarious conversations and comebacks.

Engagement 52

Engagement Social Media Strategy Meme 52

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B 89

B2B Press Release Apple Loyalty 89

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Socialmedia.biz

MARCH 17, 2021

Low client conversion rate . Outdated marketing strategy . Using the age-old marketing strategies like social media advertising instead of targeting modern channels like mobile apps and video channels will decrease sales. Competitively priced products in the market. The hi-tech improved competitor product .

Discount 102

Discount Price Loyalty Buy 102

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226

Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million YouTube: 6.52 million Samsung India on YouTube: 4.96 Let’s delve into how Samsung’s marketing strategy works.

Curation 52

Curation Social Media Strategy Content 52

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. with others. It’s a basic human need.

Marketing 251

Marketing Nielsen Forums Groups 251

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. As of June 2022, YouTube Shorts topped 5 billion monthly active users. The good news?

Buy 118

Buy Video How To Template 118

Keyhole.co

DECEMBER 22, 2022

million YouTube: 1.71 By engaging with its audience, Nike fosters a deeper connection and builds loyalty. The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. million YouTube: 18.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. Take this fascinating video on Apple’s YouTube channel, for example.

Social Media 59

Social Media Strategy Apple iPhone 59

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Twist Image

MAY 9, 2012

With that loyalty comes more engagement (sometimes). Most brands are cramming more and more pieces of content (which is mostly thinly veiled marketing pap) into more and more channels, but they're spending less and less energy making their own websites and platforms easier and faster for consumers to navigate. Every second count.

Marketing 111

Marketing Loyalty Analytics YouTube 111

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. What is a social media lead?

Social Media 145

Social Media How To HootSuite Discount 145

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Now, she commands over 10 million YouTube subscribers (with over 850 million video views), has 5.6 Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

Video 131

Video Retail Influencer YouTube 131