Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above: Facebook Categories big data social media (read more).

Data 40

Data Social Media Insurance Training 40

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. They’ve got to be like, “What the hell is going on?”

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JUNE 9, 2010

We saw the intrinsic value of this real-time, widely distributed conversation and we wanted them to grow into a stable, successful business. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it. What is decentralized social media?

Social Media 121

Social Media Open Source Marketing Microblogging 121

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150