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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. They’ve got to be like, “What the hell is going on?” Brian: Yeah.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.