Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

APRIL 14, 2013

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

SEPTEMBER 18, 2011

In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry.

Advertising 111

Advertising Social Media Press Release Airlines 111