Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

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B2B Social Media Strategy LinkedIn 136

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

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Hashtag Social Media Strategy UGC 152

Buffer Social

OCTOBER 11, 2023

LinkedIn, however, has gone the other way. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’? The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.

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LinkedIn Badge Communities How To 116

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). The first step is to decide what you want to obtain from your social media strategy.

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Keyhole.co

OCTOBER 16, 2023

Coca-Cola has mastered the art of conversing with its audience without being overly pushy or sales-driven. In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. million Facebook: 108 million Twitter: 3.3 million LinkedIn: 7.6 million TikTok: 679.7k

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Strategy Social Media Loyalty UGC 69

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Soon, people are queuing out the door to buy a book, a hot drink, and a snack.

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Social Media Strategy Sentiment Marketing 147

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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LinkedIn Analytics Metrics Overview 52

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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B2B LinkedIn Tips Marketing 148

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

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Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

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Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Influencer LinkedIn B2B Industry 88

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. A network-specific strategy is excellent for determining how you’re performing on each network.

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Strategy Metrics Team Social Media 105

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Shout-outs. Positive comments.

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BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

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Later

FEBRUARY 16, 2021

To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. To help you get started, we’re sharing 8 ways to use LinkedIn for business: . Use LinkedIn Analytics. #1:

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Later

MAY 26, 2021

Planning your LinkedIn content strategy just got a whole lot easier — LinkedIn Scheduling is here! You can now plan, schedule, and automatically publish your LinkedIn posts with Later, and it’s 100% free. Ready to level-up your LinkedIn strategy?

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LinkedIn Publishing How To Notification 67

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

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B2B LinkedIn Facebook Statistics 150

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022.

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Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. million LinkedIn: 5 million TikTok: 3.1 Source: Nike (Twitter).

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Social Media Strategy Collaboration Analysis 59

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million Facebook: 14 million Twitter: 9.6 million LinkedIn: 17.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media.

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Social Media Strategy Apple iPhone 59

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: LinkedIn. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Profiles: LinkedIn. Profiles: LinkedIn. Kimberly Bryant. This pic is what I mean. pic.twitter.com/408m1BqHmM. Danielle Morrill.

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Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

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Strategy Brands Hubspot Survey 129

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K LinkedIn: 4.2 million Samsung India on Twitter: 2.8 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6 million TikTok: 2.5

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Curation Social Media Strategy Content 52

Keyhole.co

JULY 26, 2023

million by connecting with their followers on Twitter. You’re likely already using some forms of social selling in your strategy without even realizing it. 3 Common social selling mistakes you should avoid at any cost Many marketers get social selling wrong when they first try implementing the practice into their strategy.

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Strategy Tips Buy Activities 52

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Is a 2% engagement rate high or low?

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Industry Engagement HootSuite Analytics 125

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

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B2B Brands LinkedIn Influencer 217

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!”

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Strategy Consultant Research Organization 243

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. million Twitter: 1.9 million LinkedIn: 1 million TikTok: 10.9 Instagram: 19.1

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Social Media Strategy Sports Meme 52

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now.

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Trends Influencer Strategy Hashtag 144

Keyhole.co

DECEMBER 13, 2022

Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 million LinkedIn: 9 million TikTok: 31.9 What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. Source: Netflix (Twitter). million YouTube: 25.4

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Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

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Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Also, our sales team creates more direct relationships with people on LinkedIn,” Arias says.

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Convince & Convert

FEBRUARY 5, 2018

Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. You’ll find both technical and business-focused conversations. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. Employee-Driven Content Strategy.

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Strategy Social Media Marketing Consultant 145

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

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Strategy How To Training ROI 85

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

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