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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

The Fake Facebook Meme. Most recently, I saw a meme claiming Coca Cola’s current formula is more addictive than its original formula, in spite of the fact that (admitted by the meme) the original formula contained cocaine. I have heard a lot of talk about Twitter’s use as a conversation tool. I see this one all the time.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. This call for user-generated content inspired quite a few TikTokers to share their Moshfegh libraries, promoting even more Penguin Random House publications in the process. penguinrandomhouse.

Brands 109
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Forget your marketing degree and crank out some dank, industry-related memes. to create a library of wild imagery and video that mirrors the chaos of the social media feed. You’re still you, you’re just reading the room.

Brands 114
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The complete guide to social media and the beauty industry

Sprout Social

That’s exactly why text overlay posts, memes and inspirational quotes are peppered throughout so many beauty feeds. Be sure to TAG us in your favorite memes, gorgeous! This ultimately results in more organic advertising and an increase in conversions. Assembling an asset library. View this post on Instagram.

Industry 102
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

In this “all things moms” episode, Jenn and Michelle have a powerful conversation with Titania Jordan , CMO and Chief Parent Officer of Bark, about digital citizenship: how the tried and true lessons we teach our kids can be extended to the internet, and how honesty and vulnerability can help parents set the right example.

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Where is the Instagram Aesthetic Headed in 2020?

Later

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . You can search by hashtag, or save posts that you’ve been tagged or mentioned in directly to your Media Library! . Check it out: Instagram Aesthetic Trends #14: DIY Instagram Memes.