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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions. That information is shared with Meta to help enhance our advertising. I’m hoping to provide some clarity.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. To find this information, go to your pixel under Data Sources within your Events Manager. What To Do With This Info?

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10 social media monitoring tools to inform your campaigns

Sprout Social

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. These types of conversations don’t typically pop up in your notifications. That’s why brands use social media monitoring tools to supplement their native data. The problem?

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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

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