Remove influence

Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. There is no doubt that social media, when done right, is a time suck.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Most people think of media as being in two blocks: social media and mainstream media. Owned Media is self-published content.

Marketing 199
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How to be smart on Twitter

Sherrilynne Starkie

The answers to these questions will be helpful in understanding if you should engage with these online influencers, and how. This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Featured Headline Social Media Twitter analytics Best practice Social network'

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