Remove influence

Jeff Esposito

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Measuring Social Influence

Jeff Esposito

If you want to get a reaction from a public relations or social media pro, ask them about influence. Some will say influence is misconstrued as “ popular. Others believe that follower numbers measure influence. But is influence really measurable? Conversely, Klout doesn’t mention trust in their parameters.

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The Importance of Company Personas in Social Media

Jeff Esposito

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Influencers: Who influences their product buying decisions?

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2012 NFL picks via social media start tomorrow

Jeff Esposito

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

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Is a social media contest right for you?

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Jeff Esposito’s Blog — Topsy.com [.]

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Social Media’s NFL Week 1 Picks

Jeff Esposito

SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

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Five for Friday

Jeff Esposito

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? Is there a void of advanced social media content on the conference scene? – Social Media or Search + Social Media? –

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Video book review of UnMarketing | Strategic thoughts on using.

Jeff Esposito

I reached out and thanked him and one thing led to another and we talked shop (peep out page 39 for the insights of the conversation) and about this book he was writing called UnMarketing. Instead of the typical social media hyperbole, Scott offers some insight into his business, his failures and his successes. Enjoy this post?

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