Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? The key to being a good social media marketer is what?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. But the same goes for conversations. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. I can help you, I know a few good people there.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JUNE 17, 2010

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. I have always maintained that they were always joined at the hip. What does this really mean?

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143