Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JANUARY 1, 2015

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MAY 7, 2015

Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. Decide which is your most valuable resource.

Chemicals 100

Chemicals Startup Communities Discount 100

Akamai Marketing

MAY 25, 2011

are encouraging people to identify those they trust in the social sphere. Sites like Namesake and Connect.me What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156