Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. You can also ask influencers to promote limited-time offers of selected product lines. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” Influencer partnerships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

NOVEMBER 27, 2018

Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 12, 2019

You don’t even know the conversations are happening. Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. Since we don’t live in an ideal world, use influencer rating tools like Klout and Kred in conjunction with checking which blogs are featured most often on blog rolls of target bloggers (an informative though imprecise measure of influence) and the Pagerank of each blog.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 24, 2019

Your schedule will be influenced by the platform you choose and the content you publish. Social media marketers may experiment with various repeat frequencies to identify how they impact your post views, engagement (likes and shares), landing page visits, conversions, and ultimately your campaign ROI. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Technorati. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. Social media is about building relationships and influence. The real risk is in ignoring those conversations. Social media marketing is too risky. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

FEBRUARY 11, 2016

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Horror #7: The Zero Conversion. Follow up with an email. Image credit: Pexels.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

JUNE 11, 2013

Coordinating the manner in which your presence (whether owned, earned or paid) on these different categories of sites ultimately drives traffic and conversions on your website is accomplished through a web presence optimization (WPO) strategy. Of course, what your prospective buyers find is just as important as where they find you.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Influence (e.g., Lead conversions (all social media sources). Lead conversions (by major social network). Interaction (@ mentions). Most tweeted links (i.e., Klout and Kred scores). Unique visitors.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Landing page conversion rates.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Develop relationships with influencers. Get ideas for product development. Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

JUNE 30, 2011

You can have a conversation with a person, or participate in a conversation in a group of people, but you can’t talk to a “company,&# which is merely a soulless, bodiless legal entity. Your experience with that individual , good or bad, influences, often strongly, your perception of the corporate brand.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

MARCH 12, 2012

” Today, press releases have to be search-optimized, written for a broader audience of influencers than just journalists, and (ideally) discussed in the right forums. How to Turn a Blog Post into a Press Release by ProBlogger. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Several pricing options are available, most under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

APRIL 19, 2011

You can’t have a conversation without listening. Social media efforts should be based on understanding of which tools to use (based on where your customers, partners and industry influencers congregate), who will be responsible for what tasks, what your objectives are, and how you will measure success. Failing to LISTEN.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

AUGUST 2, 2018

If you’re not at least doing social media monitoring , you may be missing out on important conversations with your brand; throwing the ball out of bounds and missing opportunities to score.). Sometimes, it’s all about understanding where you fit in and doing it really well. Then again, John Stockton knew where to go with the ball.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

APRIL 11, 2012

Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Respond to questions and engage your buyers and influencers in social media. Build relationships. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 23, 2010

Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Want to know how to perform a certain task or process? Social media makes marketing more fun. A dialog is more enjoyable and interesting than a monologue.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

MARCH 19, 2024

Merintis: Leverage Influencer Partnership Marketing Merintis is an Indonesian business accelerator that helps startup businesses. The company worked with a range of influencers, and all of the Reel ads linked back to Spencer’s websites where people could get in touch with a representative and sign up for its reseller program.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. JustUnfollow. Don’t want to follow Twitterers who aren’t following you? paper.li.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 2, 2015

This can help spike your reach and inject your brand into trending conversations. Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? He even caught the attention of President Obama!). Use tools such as Hastagify.me

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 6, 2016

The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Clients who have meaningful interactions with employees — both online and off — form an emotional connection and a deeper level of trust.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 22, 2020

Top Users: Seeing the top users who are using your hashtag can help you find potential influencers for your brand. Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. Final Thoughts.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and.

Tools 170

Tools Social Media Netvibes Lithium 170