Remove influence

Josh S Peters

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Search and Social Weekly (1.4)

Josh S Peters

This is a sign of something big, a shift in academia and the influence of social media. How Do Social Signals Influence an SEO Campaign? Facebook conversion tracking goes live for all ad accounts. Now you can get actual quotes from authors or insights from researchers and cite their tweets.

RSS 180
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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Think about conversations at a party. Search Engine Optimization (SEO) has been around as long as search engines. Our brains work on keywords. that is worth their time.

SEO 166
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No Bullshit Social Media Review

Josh S Peters

“Joining the conversation and engaging with your customers, providing value to earn trust and influence, and other gospels they preach are critical to companies understanding the ethos of social media. But the purists only take us halfway there.

Review 152
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All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

More traffic, more influence, etc and path of least resistance to help you get there. Do Less (940) Learn how to be pickier about what you do and who you do it for so you can enjoy more of your life. Everyone Is An Expert (802) This book is for anyone who wants more.

eBook 273
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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

While the side more concerned with awareness and building brand affinity shout “You can’t put a dollar sign on a conversation&#. Reach, impact, influence, etc don't really do a fair job. Once side who seems to only think Social Media should be used for making money have the battle cry of “ROI or Die&#.

ROI 161
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The GAP, ROI, and Awareness

Josh S Peters

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

ROI 100
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

The increased exposure of the content can then also increase your earned media numbers as conversations start up around the content. It can also be used to influence their decisions when in that mindset. ZMOT – Paid. When it comes to ZMOT, paid can be the Stimulus that puts a customer into the ZMOT mode / mindset.

Wiki 178