Jeff Esposito

AUGUST 13, 2010

Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. Who “owns” social media?

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Jeff Esposito

AUGUST 9, 2010

The previously mentioned wide receiver combo in Cincinnati dominated the social conversation and helped drive the Bengals to a league-leading 45 percent of the overall conversation. Both I would normally put in the converse columns. As a devout Ravens fan, I think the conversation has leaned negative because we are nit-picking.

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Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out. For a while now folks have been debating the value of a like on Facebook.

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Microblogging Education Communities Engineering 37

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site. link] #Socialmedia [.] Unported License.

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Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? My weeks are running into one another.

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Jeff Esposito

JULY 19, 2010

This video offers some views from two people who I became friends with offline after having tons of varying conversations online. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Do you see benefits of meeting people in real life or do you keep Web and physical friends in different buckets?

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Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. For those of you counting at home, that’s 93 years. How was your week?

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Jeff Esposito

MAY 20, 2011

Conversation Agents: Predictive Technology or Discovery Channels? Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed. For those of you counting at home, that’s 93 years. How was your week?

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Klout Paid Search Analysis Small Business 30

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

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Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This post was mentioned on Twitter by Social Media Insider. Unported License.

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Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Have a great weekend and enjoy this week’s edition of Five for Friday. Unported License.

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Creative Commons Disqus News Comments 24

Jeff Esposito

SEPTEMBER 1, 2010

Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Ways of doing this would be dollars earned over conversations or traffic sent to a particular link. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Jeff Esposito

SEPTEMBER 10, 2012

Direct quotes and cries for “Michelle in 2016” underscored much of the conversation. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Her speech electrified social media platforms in ways I’ve rarely seen. Great speeches aren’t just for politicians.

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