Remove influence

Janet Fouts

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Empire Avenue – Measurement of Social Influence?

Janet Fouts

People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. Your influence. Does the site measure your influence? It measures the influence you have over your share price. It’s a game. Sure it does.

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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms.

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Grow Your Twitter Following With Chats

Janet Fouts

Invite the right Twitter influencers and you can easily see mentions of you and your brand dramatically increase. This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. Locating the right influencers. Bookmarket Chat.

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Advertising Is Not Content Marketing

Janet Fouts

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. That hurts the credibility of the influencer as well as the brand. You want to join into the conversation, not drive it. We get it all the time. Here’s the thing. Far from it.

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5 Top Social Media Professionals on Google+

Janet Fouts

On the one hand it’s got the best features of Twitter like immediacy and fast moving conversations with the added plus of being able to direct conversations to channels (Circles) of people who are actually interested in that topic and exclude the ones who could care less. It’s Twitter on steroids. AlmostSavvy.com.

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Social Media–What Do I Do With All This Data?

Janet Fouts

Also watch to see who is driving these conversations. Find influencers. Notice that when you look at a larger data set the influencers will be different. Different networks will likely have different influencers. Sometimes finding a tiny nice influencer with a rabid following can have tremendous impact.

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Content Marketing and Social Business

Janet Fouts

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Look for the people you want to talk to, then let the conversation guide you. Respond naturally.

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