Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Ignore the power of search at your own peril and relying solely on social to drive consideration and conversions is a risky proposition. The results from the survey/study revealed the following.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

JANUARY 31, 2018

You see, the challenge in your organization as it is in every other B2B organization, is that solving for X in social media, boils down to closing the chasm between conversations and conversions. Conversions in social media in general, in the purest sense of the word, can be few and very far between. Let’s simplify this.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

JUNE 17, 2010

So while the Indians aren’t directly telling users what to send out to followers and the like, the whole process can have some influence on the type of coverage the team is getting. It’s going to end up being subliminally manipulative of the message and the conversation. I’m just not sure it’s going to work.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

MARCH 9, 2010

2) If I need a really good PR firm for example, I can contact that perso n today and we’d know each other well enough to have a very nice conversation… without the usual vetting process. Thanks to social media, these people have a chance to influence us in a way that allows us and them to make a difference in this world.

Social Media 196

Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

FEBRUARY 15, 2010

Influence – of the person it comes from. Please join us Tuesday 02/16 at noon est and become part of the conversation. These are not wrong by any means, but I use a little different formula and you might say it’s probably for different purpose. How many followers, how often they interact (like a TwitterGrader ).

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 11, 2010

These sciences have influenced business revolutions including the information, management and globalization business revolutions that have helped shape the pace by which we operate today. To take us through this week’s conversation will be a true change agent in her own right, Kristi Colvin.

Social Media 100

Social Media Compete Tweetdeck Small Business 100