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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., blogs, microblogging sites, social networks, etc.).

SM2 202
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

SM2 187
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

Vocus 184
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Rather, start conversations with journalists and target audiences alike by setting aside your personal agenda for a few minutes. Comment on other posts, join conversations and participate in forums to establish your presence.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. Ideally, I could assign conversation opportunities to various people in the company.”

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications.

Twitter 279