Social Media Strategery

JANUARY 6, 2014

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. One of the leaders in social media monitoring solutions is a company called Radian6. Innovation through data and conversation. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Mindjumpers

NOVEMBER 30, 2011

Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. A lot of people have been stating the importance of listening to conversations in social media. Listening is finding those conversations and analyzing them. Conversational words. The list can be long.

Data 239

Data Social Media CSR Nielsen 239

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. I came away impressed.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

SocialFish

JANUARY 8, 2011

You can evaluate answers based on who wrote them; but you can’t ignore questions based on not knowing the author (or conversely, follow the same people all the time. This can help you get started, but it can also help you be on the pulse of what people are talking about in your industry. Exhibit d: I s Radian6 worth the money?

Radian6 276

Radian6 Engineering Questions Foursquare 276

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " It's certainly spiced up my recent conversations with people in the industry.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests. Creating conversation.

Social Media 136

Social Media Attensity SM2 Radian6 136

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. How hard will it be to filter?

Social Media 155

Social Media Radian6 Strategy SM2 155

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. After you’ve found these people join their conversations.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Specialties : Specializing in public relations for consumer products and services in all industries.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Pam Moore

APRIL 6, 2019

know what call to actions will drive the highest conversion using social media? how to design your website or blog for highest traffic, engagement and conversion? know what content will drive social conversation, conversion and ROI? understand what visuals are going to drive action?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I don’t think you have the life experiences to deal with the tough situations, the tough conversations that are going to happen.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

SEPTEMBER 20, 2010

It’s this focus on “media&# rather than “social&# that could doom this industry eventually. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Thanks for the Radian6 mention. .&# Not found. Look under “E&# for “eye glasses.&# Only when you look under “O&# for “optometrists&# do you find what you need.

Brands 143

Brands Content Social Media Consultant 143

Justin Levy

DECEMBER 6, 2009

I thought it may provide for an interesting read for you and may give you some insights or be helpful to you for application into your industry. Creating a listening station that allowed us to monitor for conversations across the web about us, our restaurant, our competition and our industry.

Social Media 153

Social Media Case Study Marketing Study 153

Waxing UnLyrical

NOVEMBER 1, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Mark as read Approve comment Wow, great conversation. Thanks for including me in this conversation!

Class 258

Class Education Metrics Creative Commons 258

SocMed Sean

FEBRUARY 3, 2013

They can make your life easier by segmenting the conversations that you care about. 31) As much as possible, engage in conversations with people on Twitter. Ask questions, answer questions…make it a conversation. 35) Add meaningful, UNIQUE content to the conversation. 32) Join a TweetChat or two.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Its great to see this conversation so relevant active! link] jaybaer I agree Danny. Means a lot to me.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

OCTOBER 5, 2010

In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. It turned out that across multiple industries and years and years of analysis and data, guess what? You’ve got a few industries that you model so far just to kind of see how this could work.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: 11) Oktopost.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas even five to ten years ago, it was I need to talk to a sales rep to even open the conversation.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer.

Blogger 168

Blogger SEO Consultant WordPress 168

Pam Moore

FEBRUARY 1, 2016

Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Why the focus must first be on humans, relationships vs solely focusing on conversions and sales. Understand the needs of their audience and ideal customer.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog. **5 Got some time?

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JUNE 14, 2012

Interesting conversation that we had last week. You don’t need a full blown Radian6 installation to get started, just doing some listening. If we hadn’t had that, I don’t know if our decision would have been different, but it definitely would have been a different conversation. Jay’s Thought of the Week.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. “Listening to over 25,000 conversations daily produced a wealth of data, but the brand has had to be creative in how it sorts and utilizes this information.

Review 205

Review Radian6 Guidelines Policies 205