Keyhole.co

JANUARY 9, 2024

Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Customer journeys can look.

Metrics 117

Metrics Conversation B2B Analytics 117

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 121

Industry Real Estate Social Media Sports 121

Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Awareness: Total Impressions – The basic default.

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. More and more people are honing in on the importance of driving towards tangible, credible metrics. Conversions are key within that bracket. Why do conversions matter?

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

MARCH 14, 2023

Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. B randwatch allows you to receive email alerts about critical Instagram conversations. A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics.

Metrics 52

Metrics Analytics Instagram Tools 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 107

Brands How To Sentiment Metrics 107

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Hone your ability to track and analyze metrics. taking new courses and certifications for self-development.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Justin Levy

JUNE 5, 2012

Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. Sure, these “back-pocket metrics” could be the KPIs which you report on regularly but there are other meaningful metrics from within your industry.

Metrics 196

Metrics Conference Project Meeting 196

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 138

Analytics Report Social Media Google 138

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Keyhole.co

JULY 20, 2023

Generate custom reports with essential social media metrics and easily share real-time dashboards with your team, clients, and stakeholders. Kyle H Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. Some of the metrics seem either pointless or lack depth.

Industry 52

Industry News Google Brands 52

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. Welcome to the Inspiration Age of Metrics. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media.

Conversation 100

Conversation Project Metrics Survey 100

Justin Levy

JUNE 5, 2012

Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. Sure, these “back-pocket metrics” could be the KPIs which you report on regularly but there are other meaningful metrics from within your industry.

Metrics 150

Metrics Conference Project Meeting 150

Justin Levy

JUNE 5, 2012

Be prepared with what I call “back-pocket metrics” – those strategic metrics that you can quickly share which are meaningful to the business. Sure, these “back-pocket metrics” could be the KPIs which you report on regularly but there are other meaningful metrics from within your industry.

Metrics 150

Metrics Conference Project Meeting 150

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

Trends 167

Trends Social Media Brands Meme 167

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. What about the LED lighting brands, oil and gas, manufacturing, government regulated, healthcare and the hundreds of other industries, products and services that simply are not something we all go to Facebook to talk about? Optimizing conversion funnels. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Simple: Track metrics that are important to the growth of your business.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Social listening plays a vital role in this area.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. It shows that your audience is actively engaging in a conversation about your brand. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Engagement 103

Engagement Tips Loyalty Metrics 103

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. By doing so, they recognize when a dip or a spike in sentiment occurs, and they can dig into specific conversations to help them unpack the change. Doing so can build community and brand awareness. The result?

Examples 119

Examples Social Media Sentiment Influencer 119

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Convince & Convert

JANUARY 31, 2024

The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world. One study projected that this fledgling industry will grow at a CAGR of 37.3% They will help you measure your performance and provide insights into your reach, engagement, and conversions.

Project 126

Project Social Media Template Templates 126

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. In reality, communicating in social media hasn’t so much as gone away, as it has been replaced by different types of communicating dominated more by imagery and less by conversations. It used to not be like this.

B2B 100

B2B Conversation Social Media Strategy 100

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

MAY 22, 2023

With expertise in the finance and technology industries, no one understands this more than our next guest! She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. Today more than ever, audiences demand authenticity from brands on social media.

Strategy 118

Strategy Tips Apple Social Media Management 118