influence 
Unmetric
AUGUST 28, 2019
With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. This will give you a broad view of who’s talking about you, what your competitors are talking about, and what’s trending in your industry. Brandwatch.
Social Media Strategery
JANUARY 6, 2014
These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot. Where does it stop?
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Webbiquity SMM
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). You can’t have a conversation without listening. It takes business savvy and years of industry experience to do this well. It will backfire.
Bill Hartzer
MAY 26, 2010
This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.
Webbiquity SMM
JANUARY 24, 2011
A free tool for finding the relative influence of any Twitter user. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#
Socialmedia.biz
JUNE 8, 2018
Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. It focuses on individuals and crucial conversations that matter to your brand when calculating your social reputation score. Markwire is the owner of Sysomos.
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