Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. You can also ask influencers to promote limited-time offers of selected product lines. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

NOVEMBER 27, 2018

Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” Influencer partnerships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

NOVEMBER 12, 2019

You don’t even know the conversations are happening. Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company. What types of issues arise?

Brand Monitoring 155

Brand Monitoring Brands B2B Influencer 155

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Social media platforms and practices evolve constantly.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 11, 2013

Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites. Social media sites provide the opportunity to demonstrate expertise in your field and engage with peers, influencers and potential customers.

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is about building relationships and influence.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

MAY 23, 2011

Enhanced brand image and credibility as an industry thought leader or category expert. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Landing page conversion rates. Expanded social media following (e.g.,

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

AUGUST 2, 2018

It’s Okay to be The John Stockton of Your Industry. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. If you’re on the fence about whether your company needs to utilize social media, consider these four arguments against it. (Or, The 1992 U.S.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Develop relationships with influencers. Get ideas for product development. Social media brings these discussions into the open.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Technorati.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Influence (e.g., Followers by industry, function and company. . Followers by industry, function and company. Lead conversions (all social media sources). Interaction (@ mentions).

Social Media 194

Social Media Klout ROI Metrics 194

Webbiquity SMM

APRIL 19, 2011

You can’t have a conversation without listening. It takes business savvy and years of industry experience to do this well. Conversations can’t be automated. It takes time and effort to create content, promote it, monitor social media conversations, and participate in dialog. Failing to LISTEN. Failing to plan.

Social Media 193

Social Media Sysomos Case Study Hubspot 193

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

JUNE 6, 2016

The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Stays up to date with news and happenings within the industry. Desire to make things better for their teams and the company as a whole. Courteous and respectful to colleagues. Willingness to help.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 23, 2010

Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Sysomos Lithium 206

Webbiquity SMM

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. This can help spike your reach and inject your brand into trending conversations. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 24, 2018

About key topics in your industry? Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. They are more focused on engaging in social media conversations than simply tracking them. About your products and services? About your top executives?

Tools 170

Tools Social Media Lithium Netvibes 170

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 26, 2019

It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Social media allows your brand’s voice and content to reach and engage with people—customers, prospects, influencers, and industry media—who you want to know more about your company. Increase Conversion Opportunities.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

JULY 22, 2014

The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. How to Find Key Online Influencers by MyBeak Social Media.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 29, 2016

Engaging: Being “social” is about conversations. Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 20, 2015

Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. If they decide to share your post with their network… kaboom! It might go viral”). ” Guides to Using LinkedIn Groups.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. The more targeted the people you can drive to your website, the higher the conversion rate will be. What is Reddit and How Does it Work? Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. of online adults creating 80% of the influence from impressions.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Hashtag Discovery Tools by LunaMetrics.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. This gives companies the opportunity to be the go-to resource in their industry.”

Content 193

Content Tips Marketing B2B 193