Janet Fouts

MAY 29, 2011

People have been telling me I’ve “just GOT to sign up for Empire Avenue “, and “it’s a true measure of the real social influence of the experts&#. Your influence. Does the site measure your influence? It measures the influence you have over your share price. It’s a game. Sure it does.

Influencer 136

Influencer Price Foursquare Buy 136

Janet Fouts

FEBRUARY 25, 2013

Let’s say you’re building a business in the food or wine industry Participate in a few chats as a brand representative, or sponsor some chats and you’ll see your followers increase with people who actually care about the topic. It’s likely you’ll want to get to know them better and strike up a conversation.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

MARCH 16, 2014

You write about issues that are important in your industry. Create a social editorial calendar that consists of a stream of information you feel is important for people to know about your industry. Seasonal and industry cycles. Look for the people you want to talk to, then let the conversation guide you.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. That hurts the credibility of the influencer as well as the brand. You want to join into the conversation, not drive it. Solve industry problems without selling. We get it all the time. Far from it.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. So you’ve got to make friends to influence people. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

JANUARY 19, 2012

Who’s interested in your industry? Where are the influencers and groundbreaking technologists? Take a look at the Ripples of some conversations to find even more influential Google+ users. Add to the conversation and support the owner of the hangout. Needless to say, Google profiles are a huge resource for business.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

APRIL 29, 2013

Emulate the people working in the areas you want to be in, both so you fit into the culture and so it is easier to get to know the influencers there and learn from them . You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Everyone on the panel uses Twitter regularly.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138