influence 
Buzz Marketing for Technology
JUNE 27, 2008
Conversation. Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments.
Buzz Marketing for Technology
OCTOBER 5, 2013
The following is a transcript of our conversation. A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects.
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Buzz Marketing for Technology
OCTOBER 6, 2009
Sales comprises of three simple things: Access, Influence and Delivery. It must help them influence those they get access to, if you have access, yet can't influence you're dead. If you get access, wield great influence, but can't deliver, it will be a one time sale. Anything a sales person does MUST impact one of those.
Buzz Marketing for Technology
DECEMBER 19, 2012
One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Imagine if it were possible provide real-time targeting your visitors while they were still browsing your site, therefore able to influence their final purchase— no hoping for the next visit, no lost opportunities.
Buzz Marketing for Technology
JUNE 27, 2008
They develop a vision for propelling the company into a position as the industry leader in product quality and support. Believing that the change may lead to salary increases or better jobs, the members begin a vigorous conversion to the new system. Some members influence the design of support features for the new products.
Buzz Marketing for Technology
JUNE 27, 2008
Finally, who controls, monitors, and supports the technologies will influence the choice of technology. We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product. Good stuff to keep conversations moving along! 3 comments: Michele.
Buzz Marketing for Technology
JUNE 27, 2008
More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. Certain industries (e.g. Given this post, I hope youll join the conversation there. Now, in the web 2.0 world, we can find people with similar interests as ours far more easily. Just ask Amazon.
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