yMarketingMatters

JULY 12, 2018

I hear this so often and just recently had this conversation with some business owners at a networking meeting. No matter what industry your business is in, a strong social media presence offers tremendous opportunity for your business, that can really make a huge impact. .” Does this sound familiar?

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yMarketingMatters

FEBRUARY 25, 2013

Engagement is how you create fans, conversions, and ultimately repeat customers. Think about offering different promotions, contests, posting funny, personal and valuable stories about your business and its employees, or the industry. This is all information, and it all leads to engagement.

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yMarketingMatters

JANUARY 10, 2014

The most important metrics to look at are unique visits, returning visitors, visit duration, bounce rates, geo location, search engine traffic, referral traffic, mobile visits, social metrics and — conversion rates. Conversion rates can vary depending on the industry, but tend to be around 2-3 percent on average.

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yMarketingMatters

FEBRUARY 8, 2018

I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more. Plus you never know how this is actually going to shake out. Less is more.

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yMarketingMatters

JULY 14, 2013

In short, it’s an easy way to get your message out there and be on top of what is going on in your industry. . You must follow both parties to see the full conversation. People use hashtags to organize conversations around a specific topic. You can see what hashtags are trending and jump into the conversation at [link].

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yMarketingMatters

FEBRUARY 26, 2014

It has become a rich source of fresh information that keeps you updated with your industry, customers, and competitors. It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. Then you can focus on: Getting engaged in conversations with useful and relevant comments.

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yMarketingMatters

JULY 14, 2013

In short, it’s an easy way to get your message out there and be on top of what is going on in your industry. . You must follow both parties to see the full conversation. People use hashtags to organize conversations around a specific topic. You can see what hashtags are trending and jump into the conversation at [link].

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yMarketingMatters

JULY 20, 2016

News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations! Look at Influencers in your industry. Look at thought leaders in your industry. the list goes on. is original brand content. ⅓

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yMarketingMatters

JULY 19, 2016

News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations. Look at Influencers in your industry. Look at thought leaders in your industry. is original brand content. ⅓ Ideas For Content.

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yMarketingMatters

OCTOBER 4, 2013

One of the most powerful features of Linkedin is “Linkedin Groups” which provide a place for professionals in the same industry or with similar interests to start and participate in a discussion within a Group. You can share content, find answers, post and view jobs, make business contacts, and establish yourself as industry experts.

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yMarketingMatters

OCTOBER 1, 2014

Facebook Updates News Feed: Facebook now shows more timely stories from friends and pages.

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yMarketingMatters

NOVEMBER 29, 2014

Facebook and Google+ are more conversational. Sharing of other valuable Facebook posts in your industry. - Re-Tweeting other valuable tweets in your industry. Industry events. This is an example of what a social media content calendar can look like: Note: TWEAK your posts to suite that particular social media platform.

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