Waxing UnLyrical

MAY 29, 2013

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally. measurePR Recap: The Jenster is Back!

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Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. With a few tweaks, this could be made more conversational. Remember to make it conversational. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. The elbow grease? The “hits”?

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

NOVEMBER 30, 2018

It also improves your search rankings and establishes you as an authority in your industry. Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. Getting good quality inbound links measures the success of your content marketing. Average Time on Page. Audience Demographics.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

MAY 3, 2018

It was a new industry for me – and my first for-profit company. I no longer introduce myself by title or say that I am a “communications and corporate responsibility professional” – I applied the same thinking and came up with “I help companies live their values and engage in authentic conversations with their stakeholders.”.

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Waxing UnLyrical

NOVEMBER 7, 2014

I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!”

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Waxing UnLyrical

MARCH 15, 2018

Employees may be social media mavens on Snapchat or Instagram, but less conversant with more business-oriented channels like LinkedIn or Facebook. Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation. Reach her at Blink OnDemand Crisis PR.

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Waxing UnLyrical

AUGUST 28, 2013

If you are out to sell to your audience, don’t lecture them on industry trends. Allow guests to ask questions to make the event conversational. Figure out what you want your end goal to be, and then don’t stray from that focus. If you’re out to educate an audience, don’t sell to them. Pick a Theme. Make it Interactive.

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Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Remember when someone would say “CRM” and (y)our eyes would glaze over?

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Small Business System Template Templates 271

Waxing UnLyrical

SEPTEMBER 2, 2015

However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. Jargon is the use of words or expressions by professionals within particular groups or industries. Another simple item, conversational pacing, may also be a problem.

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Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long.

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Waxing UnLyrical

NOVEMBER 4, 2011

We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. Unfortunately, many young professionals and students have seem to forgotten them, or aren’t applying them to new strategies and tactics that are taking the industry in a new and fruitful direction.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Data can also be the silver bullet when selling in new concepts or furthering ongoing conversations. Data and Storytelling: PR’s Peanut Butter and Jelly.

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Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. PR Measurement and Evaluation – an interview with Richard Bagnall. ” 2. Lessons from NATO for Leading the Way in Digital Communication.

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Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Now, however, the same press agents are able to retrieve and review content regardless of where they are or what the topic of conversation may be. Image: flyfarther79 via Flickr, CC 2.0. It’s a win-win for everyone involved.

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Waxing UnLyrical

OCTOBER 6, 2011

There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Start the conversation as soon as possible. Most of us congregate where similar people, in terms of demographics and industry and other details wind up.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

JUNE 24, 2016

Conversation is minimal, barring the moderator randomly talking to herself; people could be inside a subway car, they’re so quiet. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. Yet online, it’s all RAH RAH RAH!!! Someone pinch me!

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Suddenly, you become mired in digital transformation conversations. Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

FEBRUARY 2, 2015

Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” AVEs don’t measure PR.

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Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. What do you think?

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Skills Communities Issues Education 188

Waxing UnLyrical

JANUARY 2, 2011

Time to start focusing on what might make (or break) our industry in 2011. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Wanna Subscribe?

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 30, 2015

To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. Conversation that might literally open up new doors in seconds. And THEN, in their copious free time, they participate in Twitter chats like the one I sat in on.

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Storify Energy Delicious Consultant 100

Waxing UnLyrical

NOVEMBER 22, 2010

The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on. Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Latest from the Open Community Virtual Book Tour says: December 9, 2010 at 2:10 pm [.]

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Communities Postrank Organization Tourism 205

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 2, 2016

Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. The last thing you want is to have a one-sided conversation,” says Rachel Brockway as she goes over some best practices for hashtag use.

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Waxing UnLyrical

AUGUST 19, 2015

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. Presence of key visuals – or spokespeople for the Redskins.

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Waxing UnLyrical

APRIL 23, 2013

I have heard a lot of talk about Twitter’s use as a conversation tool. Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry.

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Social Media Meme Flickr News 266

Waxing UnLyrical

NOVEMBER 27, 2010

Across any industry. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Or time zone. Click here to try reconnecting the live stream. | pts Settings.

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

FEBRUARY 26, 2014

The buzz that shook the IT industry. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site. The winner will also receive a US $75,000 prize and have access to an HCL leadership mentor in his or her particular field.

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Waxing UnLyrical

MARCH 15, 2012

Much like new fashions and techniques emerge for the tailor that allow individuals to break the mould and re-define the future, so too are bold communicators conversing and changing the game – and I for one am enjoying every minute of learning and evolving through this change.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

JULY 20, 2016

Conversely, having too much capacity is a strong signal that a major change is needed, whether it’s increased spending on marketing and sales, reducing headcount, or making a strategic shift in the types of services you provide or how they are priced. Profitability. After factoring in all costs, how much did your agency earn?

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Cost Insurance Project Team 100

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. The numbers of followers someone has is interesting to me, but not as key as how somebody engages in relevant conversations or create ideas that then resonate through the social web. Guest post by Jonny Bentwood.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

APRIL 22, 2015

Guess which got more conversions? For example, your blog could be funny and focus more on your opinions on common industry issues. Use simple, conversational language – just like you’re talking to a customer sitting across the table. With content length, he tested his own homepage. The 1,292-word home page won by 7.6%!

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

MARCH 4, 2013

It’s not the the DC area is lacking in conferences for our industry; far from it. The one thing that everyone noticed, and commented on – and was our aim with the conference – was the high quality of interaction and conversation between everyone in an extremely intimate space. Image: Isabel Saldarriaga via Twitter.

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Conference Storify Eventful Consultant 196

Waxing UnLyrical

NOVEMBER 22, 2011

Twitter was originally an engagement tool—we talked and conversed back and forth. Louis headquarters, and the Missouri Chamber of Commerce and Industry. He’s acknowledging that the medium has changed. This is a really, really important point for people in communications to start thinking about.

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Engagement Hubspot Analysis Social Media 175

Waxing UnLyrical

DECEMBER 16, 2015

Another way to change how you think is by inviting people with different perspectives and backgrounds to the conversation. A lot of innovation isn’t radically new thinking; it’s taking ideas from other industries and applying them where you are. Better leaders see things from a broad point of view. I love this quote by F.

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