Social Media Strategery

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You Become What You Measure

Social Media Strategery

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot.

Sysomos 134
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A Partial Reading List for PR Students

Social Media Strategery

Those lucky enough to be taking a PR class should be looking forward to discussions about an industry that’s being turned upside down by technology. Shelly Kramer - I’ve just started reading Shelly’s blog over the last year or so, but I love her matter-of-fact approach to marketing and conversational tone.

List 131
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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Stop talking about hits, placements, and impressions and start talking about share points, aided and unaided awareness, conversions, leads, and sales.

Industry 117
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. billion industry. Monitoring, filtering, and analyzing conversations. It’s become overwhelming.

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More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. has to be more about facilitating the ongoing conversation in an always-on world.”. ” Now, P.R.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. You will have to be the one who can start start and manage difficult conversations with the community.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

By the end of our conversation, they were all telling me that I had their dream job and were asking me if we had any openings. That might be what got you into the industry, but if you want to move up the ladder, you better sharpen these ten boring PR skills too. We talked about branding, TV commercials, media tours, and social media.

Skills 120