Sherrilynne Starkie

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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. We want to lead the industry in this fight.”.

News 236
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What every consultant should know about social media analytics

Sherrilynne Starkie

In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). An audit will include audience analysis. It will check channel performance and return on investment.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. There were more than 8.9 That’s the power of compelling content.

Content 317
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Is Facebook advertising worth it?

Sherrilynne Starkie

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

These ads are designed to get people to come back to a website time and time again; it’s because, industry statistics show that less than 2 per cent of first time website visitors will actually make a purchase. Others report sales conversions up by almost 60 per cent. Did it work for the The Bay?

Retail 296
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Top five: audio and video social media innovation

Sherrilynne Starkie

Facebook is testing search ads in its search results and Marketplace, according to industry reports. The recipient can listen to the clip, which will remain in the conversation permanently. Facebook tests search ads in results pages, Marketplace. The test could expand based on results. Search ads will not appear on desktop. — SS.

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Facebook’s little secret…

Sherrilynne Starkie

The group also serves to facilitate conversations that will provide management with insight to help better serve all clients going forward. We provide this group with premium content and a ‘news here first’ service. It’s early days yet, and there have been some bumps on the road. Then they contributed their views to the secret group.

Groups 337