Saying It Social
NOVEMBER 7, 2010
Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.
Saying It Social
JUNE 3, 2010
Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.
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Saying It Social
JUNE 16, 2010
These can serve as personable conversation starters and help you identify ways that your products or services can meet that person’s needs. Send an interesting article, based on what you know about a contact’s business needs, industry trends, or other interests. Offer to take a new contact out for coffee.
Saying It Social
MAY 1, 2010
It is really important to share value laden information related to your business’ industry with your networks instead of just sharing information about your business’ offerings. One of the goals of your social media marketing program is to be seen as an expert in your industry. Keep it up! Thanks again & have a fantastic day!
Saying It Social
AUGUST 27, 2010
If your ultimate goal is increased sales, you’ll want to track leads since more often than not the actual lead to sale conversion will take place offline and is not necessarily dependent upon your online marketing efforts, therefore your online marketing efforts could be considered successful when the extra leads begin trickling in.
Saying It Social
FEBRUARY 17, 2010
One of the most powerful benefits of social media marketing is the ability for the company and the consumer to be able to engage in a TWO-WAY conversation in real-time. Social media marketing requires listening. This means that the company needs to be listening and not just broadcasting.
Saying It Social
MAY 18, 2010
Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. How can you monetize a quality social media conversation? Social media marketing is about forming, developing, and maintaining relationships.
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