Direct Marketing Observations

JANUARY 12, 2018

Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. Are they an industry resource? You’ll probably need to be somewhat adept at that aspect or understanding.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. In reality, communicating in social media hasn’t so much as gone away, as it has been replaced by different types of communicating dominated more by imagery and less by conversations. It used to not be like this.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 31, 2024

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The challenges, however, are this, and I think this is applicable across all industries. The emphasis then shifts to the audience and the platform.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

FEBRUARY 5, 2010

Be part of the conversation. 7) Create a hashtag around your company, product, or industry and drive the conversations. Where are the conversations? 12) Set up real time keyword /product/ industry monitoring engines and show them the results. It’s a very clear way to demonstrate value. Find them. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

DECEMBER 2, 2011

Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) were just getting started. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JUNE 19, 2012

Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. There was a time not too long ago where it seemed like every conversation and every blogpost was about social media , both the good and the bad. You should be too. Beyond that, what social is doing is it’s maturing.

Mashup 176

Mashup Mobile Consultant Microsoft 176