Adam Sherk

DECEMBER 4, 2012

When we actually met, he was nothing like I’d imagined, but during our conversation, I learned that this was who he wanted to be. This industry is shifting, though, with the publishing sector moving toward a digital business model. I quickly formed an impression of him prior to our meeting, imagining a carefree, tanned, super-fit guy.

iPad 167

iPad Publishing Sports Meeting 167

Adam Sherk

NOVEMBER 1, 2012

With over 15 years of sales, marketing and public speaking experience in the CPG and Tech industries, Wendy Dulaney is the co-founder of Easy.PR, a boutique public relations company specializing in communication on behalf of startups and entrepreneurs to create exposure and generate momentum. www.easy.pr | wendy@easy.pr.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

NOVEMBER 11, 2010

Be sure to share things from other sources too and get involved in related conversations. Curate, don’t just self-promote – no one likes the guy at the party who does nothing but talk about himself. Make your Twitter profiles topical authorities on your areas of coverage.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

DECEMBER 15, 2010

LISA (The Localization Industry Standards Association) states that proper internationalization can save money: “Anecdotal evidence from many, many people over the years consistently indicates that proper internationalization reduces the cost of subsequent localization by about 50% and reduces the time needed for localization by about half.”.

Publishing 124

Publishing Tips Syndication Resources 124