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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. To directly generate leads.

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Best B2B Chatbot Examples

Ignite Social Media

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics.

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Why Content Marketers Need Better Statistics

Convince & Convert

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. Increased Conversions.

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The complete guide to B2B SEO

Sprout Social

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

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Social Media Metrics for Small Business

Proactive Report

You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. Having your fans like and tweet is one thing – you have to enter the conversation for them to remain engaged. Engagement: Every small business is focused on getting more sales. You have to respond.

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B2B Marketers Are Humans, Too

Convince & Convert

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Continue the conversation on our Facebook or Google+ pages.

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