yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. for nurture and eventual conversion. Email Collection. Word of Mouth.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. This provides additional context on these conversations and is especially useful if you use chatbots.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! and allowing users to participate in the content creation providing higher ROI. That’s great news for businesses suffering due to the economic downturn.

Cost 226

Cost Hubspot Marketing ROI 226

Sprout Social

JULY 14, 2023

Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Webbiquity SMM

MAY 1, 2018

Facilitating Conversations. Another reason engagement with social platforms is important is because it provides people with a place to have conversations about the trade show event, but also about your exhibition stand or booth. However, in many cases, conversational engagement is better facilitated through Twitter.

Platform 152

Platform Engagement Hashtag Eventful 152

Buffer Social

SEPTEMBER 5, 2023

Paid is focused on conversions, click-through rates, and costs-per-acquisition.” ” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation.

Social Media 90

Social Media How To Skills Hubspot 90

Convince & Convert

JUNE 7, 2017

Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. They’re going through the motions, and their results are suffering as a result.

Campaign 147

Campaign Marketing B2B Conference 147

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Social CRM makes it easier to listen to these conversations and provide an immediate response.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. And naturally, I will welcome any meaningful conversation from other like-minded employee advocacy enthusiasts on how we can take your program to the next level.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI? The ROI is insane. Literally millions of dollars. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. And naturally, I will welcome any meaningful conversation from other like-minded employee advocacy enthusiasts on how we can take your program to the next level.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Ignite Social Media

JUNE 1, 2022

Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Buffer Hootsuite Hubspot. There are a number of ways you can repurpose your content to keep the conversations going long after your event has ended.

Eventful 161

Eventful Social Media Marketing Influencer 161

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI? With multiple challenges, stakeholders and tasks, content production can be demanding.

Content 81

Content Collaboration Project Template 81

agora pulse

FEBRUARY 5, 2018

Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook. That is, to see solid ROI on Facebook, businesses must invest in ads.

Facebook 136

Facebook News Feed Feedly 136

Socialmedia.biz

SEPTEMBER 11, 2018

If you have an active social media presence, maintaining constant communication with your target audience is important for generating leads, encouraging conversions and ultimately, building brand loyalty. Having more followers doesn’t necessarily translate to better conversions.

Social Media 93

Social Media ROI Influencer Campaign 93

Writtent Blog

JANUARY 27, 2014

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” You’ll find practical, tested and vetted tips on content marketing, conversion optimization, and more. This is my go-to place for advice on how to maximize your ROI, build and sell new products. The Sales Lion.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

MAY 29, 2013

Instead, brands are left with impressive amplification metrics, but no real ROI. Monitoring our customers’ conversation for key needs identifies which influencer we “make” from the first M. influencer outreach brand influencers Danny Brown four Ms of influence influence marketing social media ROI'

Influencer 146

Influencer Marketing ROI Hubspot 146

Writtent Blog

FEBRUARY 12, 2014

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% 82% of marketers who blog see positive ROI for their inbound marketing. Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). (Source: Altimeter ). Year-over-year growth in unique site traffic is 7.8x

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

JANUARY 4, 2021

According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. How will you measure ROI? Why this matters: Sell your idea by answering how your audience and your brand will benefit? Think beyond financial return.

Campaign 125

Campaign Social Media Marketing Metrics 125

Buffer Social

JULY 16, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Measuring the ROI of your Instagram advertising efforts. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog. Let’s dive in! What you’ll learn in this episode. Short on time?

Instagram 75

Instagram Strategy Tips How To 75

Convince & Convert

JULY 21, 2011

The good news is that Mike doesn’t believe in secrets, and his excellent new book Launch: How to Quickly Propel Your Business Beyond the Competition (affiliate) shows you exactly how he’s built SME and his other businesses, and how other companies like Hubspot have used the same playbook. Planting Customer Crops.

Content 147

Content Google Hubspot ROI 147

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. Your stakeholders are sharing information and having conversations about you. Source : Hubspot Facebook Marketing Update Spring 2011). How does all this sharing and conversation affect your business? The Cluetrain Manifesto. Source: Business Insider, March 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. What is your target conversion rate? HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MAY 15, 2012

Just like with anything else, it’s when the conversation is taken offline that things come full circle. Additional speakers include Kipp Bodnar of Hubspot, Jeff Rohrs of ExactTarget, Neil Patel of Kissmetrics, Nichole Kelly of Full Frontal ROI, and more. But do you really “get it”?

Conference 131

Conference Eventful Small Business Hubspot 131

Convince & Convert

FEBRUARY 28, 2012

Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot. Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers.

CPM 137

CPM Compete Marketing Hubspot 137

Writtent Blog

JULY 25, 2013

Generating more conversions and sales from your blog requires better targeting, which can be achieved through more effective keyword research. There’s a great deal of conversation surrounding the concepts of providing valuable content, in order to maximize your chances of earning a top position in search in crowded industries.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Oktopost

DECEMBER 18, 2023

T hey provide: Features for monitoring conversations online. These platforms provide a space for users to post messages, ask questions, and engage in conversations with each other. Analytics and reporting: This real-time data enables marketing teams to evaluate community success, measure ROI, and optimize strategies for maximum impact.

Software 62

Software Communities Forums Hubspot 62

Oktopost

FEBRUARY 1, 2024

Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. It connects to all your social media platforms for detailed reporting, which helps teams make data-driven marketing decisions and prove the ROI of their initiatives.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

NOVEMBER 2, 2017

For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. Conversion (BOFU). That’s where this idea of awareness, consideration, and conversions come into play. Let’s dive in!

ROI 111

ROI Advertising Conversation Social Media 111

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Continue the conversation with Geoff! That’s integrated strategies.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. This won’t necessarily derail your prospects with leads, but it won’t optimize your lead generation and conversion strategy either.

Social Media 117

Social Media B2B How To ROI 117

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. Social media is all about conversation. For example, ROI calculators and keyword research tools are popular apps that solve meaningful problems.

Social Media 42

Social Media Hubspot Advertising Applications 42