Convince & Convert

APRIL 11, 2016

Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. As seen below, the majority of the conversation is around the author’s “tech takedown.”

Conversation 60

Conversation Hubspot Hashtag Sports 60

Sprout Social

AUGUST 17, 2022

Brands should track everything from shout-outs and reviews to questions and complaints. These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. More importantly , brands must react to all of the above.

Campaign 123

Campaign Social Media Tools Hubspot 123

Hootsuite

JANUARY 2, 2024

Conversions referred from social accounts: How many people who come to your website from a social link follow through to make a purchase, sign up for your newsletter, or any other conversion you want to measure. Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Social Media Strategies Summit

NOVEMBER 18, 2022

Understand the role each platform plays in your path to conversion. If you already have an active Facebook Page with followers, you can answer all those questions — and more — using Meta Business Suite’s Audience Insights tool. Question-and-answer sessions are the perfect solution. HubSpot (@HubSpot) October 4, 2022.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Yes, boosting conversions is the ultimate goal of investing in any marketing strategy. According to Statista, 60.1%

Content 222

Content Marketing Loyalty Collaboration 222

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other.

Analytics 138

Analytics Report Social Media Google 138

Oktopost

APRIL 26, 2021

Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Third, you can answer questions that many of your prospects and customers might have. The converse is true as well.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

AUGUST 28, 2023

Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations.

Team 86

Team Tools Marketing Hubspot 86

Convince & Convert

JANUARY 31, 2024

Define the scope and objectives of each project : Your scope should answer questions like What do I plan to achieve? Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. Find some great tools in this list by Attrock. Who is my target audience?

Project 126

Project Social Media Template Templates 126

Buffer Social

NOVEMBER 2, 2017

Conversion (BOFU). Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers. That’s where this idea of awareness, consideration, and conversions come into play.

ROI 111

ROI Advertising Conversation Social Media 111

Social Media Strategies Summit

NOVEMBER 28, 2022

What is your target conversion rate? HubSpot understands Facebook’s B2B lead generation potential. It’s a simple but effective approach: use review copy in your ad, incorporate some relevant product imagery, then include a CTA that points users toward the product in question. Facebook Ad Options. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

OCTOBER 3, 2017

But HubSpot wanted to find out if using Facebook Messenger is a better alternative. After four weeks of testing, they found a clear winner 4 HubSpot , 2017. The Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate 5 The image was taken from HubSpot (2017). 12 Martech Today , 2017.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. Lead generation analytics from HubSpot. Improve customer service.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 11, 2024

Hubspot Service Hub As noted earlier, expectations regarding response times are high. As a result, HubSpot ’s service suite acknowledges the need for an “always-on” service strategy. The platform boasts the ability to resolve half of users’ customer questions instantly through its AI-powered assistant, Fin.

Software 83

Software Tools Knowledge Base Hubspot 83

Hootsuite

OCTOBER 5, 2022

Think sending invoices and follow-up emails, or answering customer questions. Automating answers to frequently asked questions is a huge time-saver. One company was able to automate 88% of all customer questions using Heyday ’s chatbot! You can tune into important customer conversations , and coordinate your team’s replies.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. There’s no one correct answer to that question. — HubSpot (@HubSpot) September 21, 2022.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

AUGUST 19, 2020

With the right chat flow set up , a customer can contact a business to ask some questions, and then easily buy something or make a reservation after getting their answers. This seamless experience will work wonders on your customer satisfaction rate as well as conversions. Be responsive. Maintain your brand voice.

Facebook 142

Facebook How To Airlines Survey 142

Sprout Social

JUNE 1, 2022

Conversion Optimization 3?? While it seems like two wildly different means to an end, there is value in merging the user data lifecycle teams capture with the insights and customer conversations happening on social. Skeptical users may Tweet about shady emails, pricing questions or security issues. Copywriting 2?? Storytelling.

Team 115

Team Marketing Collaboration Hubspot 115

Buffer Social

JANUARY 15, 2024

Tough question.   Campbell loves the brand’s focus on "really in-depth conversations on exactly how true sales experts do what they do, with tons of specific insights, good punchy conversations led by the Dock CEO, and no marketing puffery."  But what makes B2B content good ?

B2B 95

B2B Content Syndication SEO 95

Social Media Strategies Summit

AUGUST 26, 2022

A great way to do this is to identify commonly asked questions in your niche. This online publication built its topical authority by covering every single question that has to do with electric vehicles. MailerLite , on the other hand, employs a much more conversational and playful tone in its content. Source: google.com.

Loyalty 205

Loyalty Software Publishing SEO 205

Hootsuite

AUGUST 30, 2021

Rather than having to start from scratch to learn about the customer’s challenge or question, the agent can jump directly into resolving the issue or providing a detailed and customized answer. Someone might ask a public question and follow up with a private message. Chatbots answer the most common questions. Source: Hubspot.

Software 120

Software HootSuite Hubspot Small Business 120

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Social Media 70

Social Media Tools HootSuite Price 70

Waxing UnLyrical

APRIL 19, 2018

You can organize conversations, invite certain people to certain channels (like a channel for volunteers, one for the board, one for everyone working on a certain event) and even search conversations. With the Hubspot Blog Topic Generator. Type in a keyword and get charts which show related questions.

Tools 191

Tools Marketing Discount Hubspot 191

Twist Image

NOVEMBER 16, 2014

It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. Enjoy the conversation. How well do marketers truly perform when it comes to social media? business book. business podcast. david usher. digital marketing. jason keath.

Social Media 80

Social Media Hubspot Marketing Consultant 80

Social Media Strategies Summit

SEPTEMBER 23, 2022

When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget. Image source.

Education 163

Education Examples Content Nielsen 163

Convince & Convert

JUNE 4, 2014

At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. Colleagues started to question whether or not they should contribute to the newsletter, and without their contributions our content was at greater risk of being lame.

Team 158

Team Engagement Hubspot Newsletter 158

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. They may express their interest in you by submitting a question or engaging in live chat. If those questions are handled in the right way, it’s going to sway their decision in your favor.

How To 174

How To Hashtag LinkedIn Newsletter 174

Social Media Strategies Summit

SEPTEMBER 30, 2021

Instead, they go through several stages (HubSpot, for example, identifies three ) during which they: Become aware of needing a solution to a problem. You’re aiming to become the preferred solution provider to the problem in question. Conversely, Anchor commits to doing what it does best: podcasts. Tackle Challenging Questions.

Content 169

Content Overview Examples Resources 169

Rebekah Radice

JUNE 1, 2015

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Video on landing pages increase conversions by 86%.

Engagement 143

Engagement Content Hubspot Template 143

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Keyhole.co

JANUARY 30, 2024

Here are some questions you need to answer to define your buyer persona: What age groups do your existing followers belong to? To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. Frequently Asked Questions 1. Start by monitoring your existing followers on social media.

Social Media 59

Social Media How To Patterns Sports 59

Writtent Blog

JUNE 29, 2016

So, when writing, keep in mind these three questions: Who is your reader? Answering these questions will help you deliver the kind of content that your intended reader wants. Be Conversational. If you’re writing a blog post, be conversational, but still professional. Source: Hubspot. Source: Hubspot.

Examples 97

Examples Tips Content Hubspot 97

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 101

Reddit Hubspot API Reputation 101

Hootsuite

JUNE 16, 2021

Conversations on messaging channels are often service-related, so these KPIs are generally aligned with the metrics used by customer service teams in a contact center. Automating responses to these repetitive questions is a highly effective way to solve this inefficiency. How to set social messaging goals and KPIs.

Metrics 130

Metrics HootSuite Team Survey 130

yMarketingMatters

JUNE 20, 2014

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. for nurture and eventual conversion. Regular social media posts help keep you top of mind whenever these types of conversations may occur.

Small Business 263

Small Business Social Media How To ROI 263