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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? Why you should setup the goals and conversions feature within Google Analytics? Why you must enable and setup goals and conversions feature within Google Analytics. 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167
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The 12 Best Chatbot Examples for Businesses

Hootsuite

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. It’s hard to have a conversation with a logo. If you tell your Facebook fans you’ll host weekly Q&A sessions on your page, don’t stop after one week. Disappointing offers.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” This past week, for example.

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How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. And from Janrain , a free whitepaper on how to maximize conversion rate. ” What, conversely, do you like least about social? Listen Now .

Brands 134
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.