Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? Often absent from the online conversation, however, is the voice of the health care professional.
An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .
How To Kill Relationships With A Slap In The Face
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. I don’t care how famous you are.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Don’t pry: Do not seek out personal health care data or potential protected health information as a part of a social platform conversation.
Obamacare And Social Media: 5 Must-Reads
OCTOBER 9, 2013
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?). Read all about it below.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. She soon received more than 500 replies.
Mission Driven or People Driven?
APRIL 19, 2012
The claim of being “mission-driven” has been increasingly cropping up in our conversations with association executives lately. We must maintain the posture of not caring about revenue. Is your organization mission or people driven? Are the two mutually exclusive or can they co-exist? I am confused. Everything in our strategic plan is guided by our mission,” I am often told.
Monday Roundup: Overcoming Obstacles
FEBRUARY 24, 2014
Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Enjoy!
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. Compare the tenet of conversations and implicit mode of thinking in conversations between conventional associations and a company such as Amazon. Sermo did.
How to Leverage the 80/20 Rule for Blogging Success
OCTOBER 5, 2016
United States Medical Care. The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care.
What Social Strategizing Means in the Biotech Industry
AUGUST 19, 2016
Physicians look to social to increase their knowledge base, while also sharing their own work and what they’ve learned from medical conferences. * This creates tremendous opportunity for the biopharmaceutical industry to be a part of these conversations and help educate both patients and healthcare professionals. The 2016 State of Social Marketing Download. How can it be adapted for social?
On Youth, Age, and Community Service
JANUARY 16, 2012
“Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers. This is not a political post, nor is it one on home health care. One of the guests was a lady by the name of Nicole Lee , who hired a home care worker for her father after he was diagnosed with lung cancer.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
One agency had a stellar study on health care but when they first released it they got zero media interest. We can now tap directly into conversations taking place right now on any subject or brand. Lead the development and publication of out-side-in market stories and conversations that lead a path back to product messaging for products sold into the target markets.
How Visuals are Telling the NAIAS Story
Convince & Convert
JANUARY 21, 2016
Health: JP Morgan Healthcare Conference. However, Athenahealth CEO Jonathan Bush appeared at the center of today’s conversation: According to reports , a man suffering an apparent heart attack outside of a San Francisco Walgreens had been down for a few minutes when Bush saw him. Politics: State of the Union. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!
17 Tweetchats for Social Media, Marketing and PR folks
Direct Marketing Observations
MAY 7, 2010
3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. all archived and easily searchable.
Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)
Diva Marketing Blog
AUGUST 1, 2012
About Ashley Howland is the social media manager for Baylor Health Care System. You’re right; health care was very slow to adopt social media. We have now embraced it and are using it to inform and educate the public with credible health information. Nearly 70% of Pinterest users are women, which is a target audience for the health care industry.
Diva Marketing Talks Keepin' The Conversation Real With CK Kerley & Valeria Maltoni
Diva Marketing Blog
JUNE 22, 2009
To help you understand how to participate in the "new" conversation without getting blown-up. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. the infamous "conversation." Valeria has come to define modern business as a long and open conversation.
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Improve Your Conversion Rate. Measure It: Establish a baseline conversion rate (win rate), if you don’t already have it calculated. After your agency truly commits to content, determine how that conversion rate changes. Also be aware of content created purposefully for a particular vertical, and measure conversion rate by vertical accordingly. To what end? Clients.
Proving Value vs ROI in PR
DECEMBER 2, 2013
This new direction came from auditing the online conversations about learning languages. Here’s one example of how it is being done in the health care sector. Conversions – sign-ups, downloads, purchases. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.
What Motivates Readers to Share?
JANUARY 12, 2012
Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. This framework describes the three criteria that must be met before someone will spread an idea in any format: The person must be exposed to your content.
Young Association Professionals take over ASAE’s Acronym Blog
MARCH 8, 2011
I’ll stop the world – Aaron Wolowiec, director of education and associate partnerships at the Health Care Association of Michigan, on volunteer leadership. Create a Virtual Learning Conversation for Members – Lauren Wolfe, marketing and communications manager for Higher Logic on how to make webinars not suck. Great perspectives! Enjoy! Get on Board!
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
into relevant topical conversations. And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now. Today, the world has changed.
How to Write a Social Media Policy
SEPTEMBER 30, 2010
A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Your input will be most valued, and reflect best on the company, when it contributes to a conversation, answers a question or solves a problem. Introduction and Definitions.
More Thoughts on Thought Leadership
Buzz Marketing for Technology
FEBRUARY 23, 2009
Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. And for good reason – better margins, better awareness, better leads, more qualified leads. Give a listen.
Quantum Entanglements: The Social Media Scandals
Techipedia: Tamar Weinberg
JULY 21, 2008
The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. an old friend of mine who is in a managerial role in a large health care corp tells me: “NOBODY needs money for dialysis, or any related renal therapy or complications in this country. be careful out there. Ask for proof. Peace.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. What can I say? monthly.
Proceed with Caution When Being Active on Social Media Sites
Saying It Social
MARCH 22, 2010
In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints. Where you might think this is a ‘private conversation, it is just the opposite. If you are using these mediums to cultivate your professional contacts, though, you need to be cautious of what you are saying. Here are three trigger topics you may want to avoid. Politics. Religion.
HOW OUR WORDS IMPACT OUR CLIENTS
MAY 10, 2010
The “insensitive client marketing language came from a health care provider to another nurse, my Mom and me just moments after Mom’s appointment began. I was there because I care very much about her client, my Mom. Client, I don’t care if you don’t feel like you are the center of my attention. Let us be careful how we talk to our clients.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
Ultimately, however, companies must recognize that successful participation means engaging in authentic conversations with participants. Keep the conversation going on Twitter Do our six recommendations agree with the successes and failures you’ve seen? The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Forgot Password?
The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
Buzz Marketing for Technology
JUNE 27, 2008
These activities include enrolling in benefits coverage, changing tax withholdings, reviewing health care deductions, applying for jobs, and learning about policies and procedures. The hiring manager agrees in a conversation with the HR representative that a particular job candidate doesnt need a second interview, but does need to go through drag screening. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry.
From The Industrial Age To The Networked Age
OCTOBER 26, 2010
With Macrowikinomics, it turns out that the technology genie is not just revolutionizing the firm, but it's changing science, the media, newspapers, our entertainment systems and our approaches to health care. You can also listen to my entire conversation with Don Tapscott, right here: SPOS #225 - The World Of Macrowikinomics With Don Tapscott. You must read Macrowikinomics. There is a new best-selling business book, both physical and virtual, titled Macrowikinomics - Rebooting Business and the World ( Portfolio ). Written by Don Tapscott and Anthony D. over a decade ago!"
Seven Things I Learned from Tony Hsieh | Spin Sucks
SEPTEMBER 8, 2010
I received confirmation that the book will be shipped shortly and it included a 4 minute video of how the “books are printed and processed with care. Pingback by Lessons from Zappos CEO, Tony Hsieh | KBK Marketing & Consulting | Health Care Marketing and Consulting | Chicago, IL September 9th, 2010 at 4:21 pm [.] ‘lil gem of a blog has fallen by the wayside.
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
Conversation Agent : Valeria Maltoni is a professional marketer with 20 years of real-world corporate experience, 10 online, across a broad array of mid-to-large sized companies. Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-.
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 11, 2010
We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. In the meantime, I will look forward to conversing here and on FB and Twitter and to finding opportunities to hang out. I'm here to care of ill and recovering in-laws. No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally grown corn. And my laptop. Definitely. You in?