Should We Expect Health Care Professionals To Post And Tweet?
SEPTEMBER 4, 2013
There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? Often absent from the online conversation, however, is the voice of the health care professional.
An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .
How To Kill Relationships With A Slap In The Face
JANUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Im very, very careful about verbal agreements.
Obamacare And Social Media: 5 Must-Reads
OCTOBER 9, 2013
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?). Read all about it below.
A 12 Word Social Media Policy
NOVEMBER 29, 2012
The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Don’t pry: Do not seek out personal health care data or potential protected health information as a part of a social platform conversation.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
How are conversations that happen in your community being extended and enhanced at your in-person events? Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA). Contact me for details! We like consistency. We like things to stay the same. This is a challenge.
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
The following example uses a power word: The Ultimate Guide to Health Care Reform. We find that a mention of your company or product in a title spells much lower conversion rate. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. However, I’m a techie (Ph.D. Get / Change / Learn. Easy / Free / Simple.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. She soon received more than 500 replies.
Mission Driven or People Driven?
APRIL 19, 2012
The claim of being “mission-driven” has been increasingly cropping up in our conversations with association executives lately. We must maintain the posture of not caring about revenue. Is your organization mission or people driven? Are the two mutually exclusive or can they co-exist? I am confused. Everything in our strategic plan is guided by our mission,” I am often told.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. Compare the tenet of conversations and implicit mode of thinking in conversations between conventional associations and a company such as Amazon. Sermo did.
Monday Roundup: Overcoming Obstacles
FEBRUARY 24, 2014
Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. 5. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0.
Top Skills for 2016 from LinkedIn
JUNE 15, 2016
One agency had a stellar study on health care but when they first released it they got zero media interest. Lead the development and publication of out-side-in market stories and conversations that lead a path back to product messaging for products sold into the target markets. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. top 2
17 Tweetchats for Social Media, Marketing and PR folks
Direct Marketing Observations
MAY 7, 2010
Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. chat for conversations about PR related issues and SM implications, started by Beth Harte. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.
How Visuals are Telling the NAIAS Story
Convince & Convert
JANUARY 21, 2016
Health: JP Morgan Healthcare Conference. However, Athenahealth CEO Jonathan Bush appeared at the center of today’s conversation: According to reports , a man suffering an apparent heart attack outside of a San Francisco Walgreens had been down for a few minutes when Bush saw him. Politics: State of the Union. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!
Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)
Diva Marketing Blog
AUGUST 1, 2012
About Ashley Howland is the social media manager for Baylor Health Care System. You’re right; health care was very slow to adopt social media. We have now embraced it and are using it to inform and educate the public with credible health information. think one of the biggest reasons Pinterest is so popular in the health care industry is because of its demographic.
On Youth, Age, and Community Service
JANUARY 16, 2012
“Tell Me More” was on, and I caught part of the conversation on President Obama’s proposal to regulate home health care workers. This is not a political post, nor is it one on home health care. One of the guests was a lady by the name of Nicole Lee , who hired a home care worker for her father after he was diagnosed with lung cancer.
Proving Value vs ROI in PR
DECEMBER 2, 2013
This new direction came from auditing the online conversations about learning languages. Here’s one example of how it is being done in the health care sector. Conversions – sign-ups, downloads, purchases. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.
Diva Marketing Talks Keepin' The Conversation Real With CK Kerley & Valeria Maltoni
Diva Marketing Blog
JUNE 22, 2009
To help you understand how to participate in the "new" conversation without getting blown-up. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. the infamous "conversation." Valeria has come to define modern business as a long and open conversation.
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Improve Your Conversion Rate. Measure It: Establish a baseline conversion rate (win rate), if you don’t already have it calculated. After your agency truly commits to content, determine how that conversion rate changes. Also be aware of content created purposefully for a particular vertical, and measure conversion rate by vertical accordingly. 4. To what end?
What Motivates Readers to Share?
JANUARY 12, 2012
Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. This framework describes the three criteria that must be met before someone will spread an idea in any format: The person must be exposed to your content.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
into relevant topical conversations. And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now. Today, the world has changed.
How to Write a Social Media Policy
SEPTEMBER 30, 2010
single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Your input will be most valued, and reflect best on the company, when it contributes to a conversation, answers a question or solves a problem. Introduction and Definitions.
Young Association Professionals take over ASAE’s Acronym Blog
MARCH 8, 2011
talks about association management from an AMC perspective. I’ll stop the world – Aaron Wolowiec, director of education and associate partnerships at the Health Care Association of Michigan, on volunteer leadership. Really really loved last week’s series of blog posts by “Young Association Professionals on Acronym. Enjoy! Want to achieve something great?
From The Industrial Age To The Networked Age
OCTOBER 26, 2010
With Macrowikinomics, it turns out that the technology genie is not just revolutionizing the firm, but it's changing science, the media, newspapers, our entertainment systems and our approaches to health care. You can also listen to my entire conversation with Don Tapscott, right here: SPOS #225 - The World Of Macrowikinomics With Don Tapscott. You must read Macrowikinomics. There is a new best-selling business book, both physical and virtual, titled Macrowikinomics - Rebooting Business and the World ( Portfolio ). Written by Don Tapscott and Anthony D. over a decade ago!"
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
Ultimately, however, companies must recognize that successful participation means engaging in authentic conversations with participants. Keep the conversation going on Twitter Do our six recommendations agree with the successes and failures you’ve seen? The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? Forgot Password?
Seven Things I Learned from Tony Hsieh | Spin Sucks
SEPTEMBER 8, 2010
received confirmation that the book will be shipped shortly and it included a 4 minute video of how the “books are printed and processed with care. I will wait patiently. He truly believed taking care of his customers was the right thing to do. I can’t explain why he may have lacked enthusiasm in his speech because in our training, his passion came through. billion.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. They’re better now.
HOW OUR WORDS IMPACT OUR CLIENTS
MAY 10, 2010
The “insensitive client marketing language came from a health care provider to another nurse, my Mom and me just moments after Mom’s appointment began. Mom was there because she had to be. I was there because I care very much about her client, my Mom. We both deserved her absolute best. Let us be careful how we talk to our clients. How can that be?
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
Conversation Agent : Valeria Maltoni is a professional marketer with 20 years of real-world corporate experience, 10 online, across a broad array of mid-to-large sized companies. Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-.
More Thoughts on Thought Leadership
Buzz Marketing for Technology
FEBRUARY 23, 2009
Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. And for good reason – better margins, better awareness, better leads, more qualified leads. Give a listen.
Quantum Entanglements: The Social Media Scandals
Techipedia: Tamar Weinberg
JULY 21, 2008
The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. an old friend of mine who is in a managerial role in a large health care corp tells me: “NOBODY needs money for dialysis, or any related renal therapy or complications in this country. be careful out there. Ask for proof. Peace.
Proceed with Caution When Being Active on Social Media Sites
Saying It Social
MARCH 22, 2010
In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. Like politics, religion can be another trigger issue. If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints. Where you might think this is a ‘private conversation, it is just the opposite. Here are three trigger topics you may want to avoid. Politics. But before you do so, think about your audience. Religion. Gossip.
The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com
Buzz Marketing for Technology
JUNE 27, 2008
These activities include enrolling in benefits coverage, changing tax withholdings, reviewing health care deductions, applying for jobs, and learning about policies and procedures. The hiring manager agrees in a conversation with the HR representative that a particular job candidate doesnt need a second interview, but does need to go through drag screening. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry.
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. Great perspective on health care, too.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
AUGUST 11, 2010
We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. Our paths will cross again soon (I'll be in Indy for Labor Day, I'll check in then.) In the meantime, I will look forward to conversing here and on FB and Twitter and to finding opportunities to hang out. RT @jaybaer: 7 Reasons I'm Moving to Bloomington Indiana [link] [link] Ann Marie van den Hurk, APR Sadly, I'm not here for a holiday. I'm here to care of ill and recovering in-laws. No idea what a Hoosier is. Definitely.