Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. In addition to this, you can also use social listening tools to dig deeper into conversations about what’s trending on the internet and what people are talking about.

Trends 126

Trends Hashtag Meme Sports 126

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. Apply it: Label influencer content you reshare or share with campaign-specific Tags to get a better understanding of the effectiveness of your influencer, creator and UGC campaigns.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But smart brands like Kraft know that most or all of that persona-building context is available in the conversations shared on social media.

Social Media 94

Social Media Focus Group Aggregator Research 94

Audiense

MARCH 14, 2018

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. The first thing I noticed was that since 2017 more men had joined the conversation.

Comparison 90

Comparison Influencer Report Film 90

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. Methodology.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Ignite Social Media

MAY 14, 2018

During his keynote, Mark Zuckerberg previewed two features that aim to deliver on this mission: Watch Party and the new Groups tab. Once rolled out, Group admins will be able to pick any public video on Facebook and create a shared viewing experience around it with other Group members. Ergo, Watch Party. The best part?

Facebook 92

Facebook Groups Groups Sports 92

agora pulse

JUNE 29, 2020

Establish groups on Facebook. ” to encourage conversations. Establish Groups on Facebook. Facebook Groups are one of the best tools any university can be using right now to increase student participation and engagement on social media. First, groups have outstanding priority in algorithms.

Social Media 104

Social Media Engagement How To Groups 104

agora pulse

OCTOBER 29, 2019

If you are a sports bar, you will want to attract people who enjoy sports. Conversations help build relationships and trust. But how do you start a conversation? You can use the built-in Poll tools on Facebook pages, Facebook groups, Twitter, and Instagram. Create content that will attract your persona.

Social Media 104

Social Media FAQ Sports Instagram 104

agora pulse

OCTOBER 29, 2019

If you are a sports bar, you will want to attract people who enjoy sports. Conversations help build relationships and trust. But how do you start a conversation? You can use the built-in Poll tools on Facebook pages, Facebook groups, Twitter, and Instagram. Create content that will attract your persona.

Social Media 104

Social Media FAQ Sports Instagram 104

Sprout Social

APRIL 11, 2022

This is a group with a lot of inbound brand interest. Or, they could participate in fundraising efforts and events to help introduce the sport to underserved communities. If brands can bring something novel to the table, we’re open to those conversations. Crawl: Engage in conversations. The lesson? Set up a crypto wallet.

Brands 90

Brands Applications Communities Yahoo 90

Audiense

JUNE 21, 2018

We could define a group of competitors (products, companies or brands) and then carry out an analysis of their audience. Defining a group of known competitors to discover new ones. Or we could define a target audience and discover those relevant competitors based on the analysis of this audience.

Data 90

Data How To Energy Analysis 90

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Sprout Social

AUGUST 26, 2020

For starters, we’re talking about a fragmented, hyper-social group of consumers who span the globe and have opinions on teams like 100 Thieves, Team Liquid and Evil Geniuses. When you understand who you’re targeting and why, you can deepen your relationship with fans and reach an entirely new group of gamers.

Data 86

Data Strategy Marketing Sports 86

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer. What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

DECEMBER 3, 2014

As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. ” Spin Sucks is an outlier, and what makes it a Sticky Brand is how Gini and her team engage their community in conversations. .” Conversations Spark Engagement. Not All Conversations Equal. It lacks energy.

Engagement 167

Engagement Social Media Brands How To 167

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Hootsuite

AUGUST 5, 2021

Conversely, if you’re hoping to get in front of a specific audience, finding the right micro- or nano- influencer with a primo niche audience might be even more powerful for brand awareness. If your goal is conversions. An influencer’s engagement rate is one of the most reliable ways to predict conversions on Instagram.

Price 145

Price Influencer Instagram How To 145

Sprout Social

APRIL 2, 2019

The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). We want to find new places where people are and be a part of the conversation, not control it,” he said. We just want to be a part of the conversation,” Luka said. But most followers are outside the U.S.

Sports 107

Sports Communities Sentiment Team 107

Freelance Social Media

JANUARY 21, 2010

One thing that an organization should do to help lead their conversations is to make their preferred hashtags known. Having one or two main hashtags for a group makes following and interacting with that group much easier and enjoyable. They can promote these through their website, blog and of course in their tweets.

Hashtag 153

Hashtag Social Media Twitter Foursquare 153

Jon Loomer

JANUARY 11, 2018

I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” If you get slammed by this change, groups could be your way back in. Some news helps start conversations on important issues.”

Feed 158

Feed Feedly News Engagement 158

The Realtime Report

FEBRUARY 22, 2020

Some schools are putting together events like movie nights, intramural sports, and other ways to get students out to socialize that doesn’t involve drugs and alcohol. Many people feel lost and alone, and if you can get out and make a difference by attending events, having a conversation, or even a smile — it can make all the difference.

Eventful 103

Eventful Issues Education Sports 103

Likeable

SEPTEMBER 24, 2019

To a certain extent, brands used to be able to establish a broad social tone of voice, and be confident that a generally casual, conversational style would carry across platforms with ease. While certainly not as formally established as Groups on Facebook or Subreddits on Reddit, Twitter communities are every bit the real deal.

Twitter 80

Twitter Airlines Aggregator Meme 80

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

Groups 95

Groups Groups Resources Engagement 95

Convince & Convert

SEPTEMBER 7, 2011

Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. To measure that, let’s look at the impact of content strategy on click rates and conversion rates. This makes implicit sense, since conversions happen on your website.

Curation 166

Curation Research Sample Samples 166

agora pulse

JUNE 9, 2020

Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. Landing pages historically produce better conversions, so Pinterest advertisers are loving this one. Conversion optimization. Fewer clicks = more conversions so this is smart. Sporting Goods.

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. 40% talk about their kids’ sporting events. Moms talk three times more about kids’ birthdays than seasonal holidays.

Research 60

Research Engagement How To Sentiment 60

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. If you were in junior high school during the early 2010s, you probably saw this title getting passed around your homeroom class by a devoted group of young adult (YA) fiction fans. Thanks to BookTok, it’s reading. You read that right. Maas , don’t worry. penguinrandomhouse.

Brands 109

Brands Retail Meme Trends 109

Sprout Social

SEPTEMBER 12, 2022

In their own words: When you work with Drop & Hook, you can count on our team to bring more than a decade of experience to the conversation. Hoyden Creative Group. Headquarters location: Maplewood, New Jersey, US. But more importantly, we’re good listeners. Headquarters location: Canada.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Audiense

AUGUST 5, 2016

The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. With #DeffyLabels , the automotive group celebrates diversity and individuality by introducing us to eight U.S. That’s it, here we go! Be inspired by Mini’s #DeffyLabels. athletes heading to Rio.

Automotive 110

Automotive Team Sports Campaign 110

Audiense

JUNE 17, 2016

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.

Data 60

Data Strategy Sports Campaign 60

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business emails they receive.

Tips 216

Tips Smart Phone Marketing Mobile 216

Ignite Social Media

JULY 13, 2016

If I saw someone from my digital universe, would I make sure to show them a picture of the sunset or a cat video during our conversation? Humans are social animals and the need to belong with groups is innate. Is it all invaluable information that will change the lives of our personal digital universes? Belongingness.

Social Media 60

Social Media Construction Study Sports 60

Unmetric

SEPTEMBER 1, 2016

Prudential also had the most number of conversations, or People Talking about This, as a percentage of their Fans. Prudential Malaysia received the most Likes, Comments and Shares, From this, it looks like Prudential is the most engaging brand in this group, let’s explore why: Volume of Posts. Especially when your kids are part of it.

Insurance 82

Insurance Engagement Brands Analysis 82

Freelance Social Media

SEPTEMBER 3, 2009

This almost sounds like popping in a DVD with commentary and conversing with it. Last year ESPN began airing one sporting event during the week that allowed viewers to interact. With Tweet-peats, FOX is not asking you to become a member of any website or group affiliated with the network.

Meeting 143

Meeting Social Media Twitter Foursquare 143

Freelance Social Media

DECEMBER 11, 2007

With millions of users communicating with friends, family members, and co-workers, it is only natural to get in on the conversation. However, the key is to interact with others in the group and offering advice on the sport when needed. There is a lot that can be done when using Facebook to market a business or service.

Sports 100

Sports Facebook Marketing Groups 100