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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275
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5 Tips For Managing The Email Deluge

Dave Fleet

Unfortunately, that leads to your inbox becoming a repository for difficult email, not a true inbox. This is an are where I know I need to improve – ensuring that the title of an email remains relevant to the conversation. I know I have. Try to force yourself to only read emails once. Ensure the subject line is relevant.

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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

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Do you need to own your community?

Jeff Esposito

This is also a great way to streamline customer support and get a prompt resolution for customers as these types of communities have repositories of knowledge that you can refer back to should another customer have a similar issue. Companies and brands should embrace these conversations when they can.

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No Straight Lines / Technology makes it easy to remember,' the trick is learning how to forget

Buzz Marketing for Technology

If the internet is a global cocktail party, and blogs are its conversations, I’m the guy who takes it all in and thinks of something to say as he’s driving home from the party. « Six attributes of an affinity group (or community of practice). Reading Steven Johnson ’s book Mind Wide Open over Thanksgiving.

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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

Test it out on some of your initial group to get their thoughts. Now invite your initial group to come onto the wiki en-masse to start collaborating on the content. To get people involved beyond your core group of volunteers, you need to get eyeballs. Have a conversation about it. Set the rules of engagement. 9 comments.

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