Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. Influencer Marketing on Social Media. Content Marketing. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. Choose relevant hashtags that relate to your industry or the topic of your post.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Keyhole.co

JULY 20, 2023

Plus, you can track your profiles, campaigns, and influencers across multiple social media platforms and see what’s driving traffic and engagement to your profile or your fellow competitors. Engage with influencers seamlessly and track their ROI within your overall campaign. Brand24 goes beyond basic monitoring.

Industry 52

Industry News Google Brands 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Users can message individual friends as well as groups on Kik.

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. Capturing everyone in a group selfie can be challenging. What does Hate Follow mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Thus, helping you gain a competitive edge over the rest of the industry. How do you compare?

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This functionality ensures you never miss out on relevant conversations happening around your brand or competitors.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work.   As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 24, 2024

Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. AI) conversations on the platform.

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

Influencer 65

Influencer Travel Marketing Instagram 65

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Sprout Social

NOVEMBER 27, 2023

Stay current with industry trends Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable. Here’s a look at some of them.

Communities 85

Communities Community building Industry Crowdsourcing 85

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Ignite Social Media

JUNE 1, 2022

Game Up Your Influencer Marketing Strategy. Influencer marketing has truly skyrocketed within the marketing industry. In fact, 28% of marketers choose to work with influencers as part of their event strategy. Influencers are the new internet stars — they have influence, a network of people, community.

Eventful 161

Eventful Social Media Marketing Influencer 161

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. You can also ask influencers to promote limited-time offers of selected product lines. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

SEPTEMBER 11, 2023

When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Include skills that are relevant to your industry and that align with your career goals. Attend industry events, join relevant LinkedIn groups, and reach out to people you admire.

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018.

Trends 143

Trends Social Media Instagram Influencer 143

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Influencer Marketing. On Twitter, you can target for reach, consideration, or conversion and focus on video views, app installs, website clicks, or more.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Conversion rate. Goal conversion rate. Conversions. Conversion rate. Assess Your Brand Reach Today.

Influencer 77

Influencer Instagram Hashtag How To 77

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As She’s also a committee member of Black@, a Sprout community resource group.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Industry terms and trends: 61%. Industry terms and trends: 61%. Industry/brand influencers: 60%. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid.

Brands 194

Brands Sentiment Influencer Survey 194