Mindjumpers

JUNE 25, 2012

Not all updates are exposed to fans due to Facebook’s algorithm EdgeRank (which you can also read more about here ), and therefore it’s about finding the right conversational touch points to get fans to engage and talk about your content. After four weeks of exposure, the test group had a purchase incident of 2.12 percent, 0.58

Report 277

Report comScore Marketing Groups 277

Mindjumpers

SEPTEMBER 19, 2011

Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope of conversations or quality of conversations. While reading more on this topic, we found an interesting infographic put together by MDGadvertising.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JULY 30, 2010

The fact that people rely more on peer advice, the explosion of online ‘conversations’ and the increasingly public nature of word-of-mouth in a digital space, provides businesses both opportunities and challenges. They like to contribute, in relationships as well as in social groups. with others. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

JUNE 8, 2011

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

JANUARY 3, 2012

Conversation Versus a Speech. With an ongoing monitoring comes real-time conversation and feedback. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. They have to be eyes, ears and voice of the company in the true sense.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

MARCH 31, 2011

This makes a test group of about 6 million people. The real-time ad format will be able to deliver ads on the platform based on user conversations such as status updates and posts. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide.

Facebook 214

Facebook System Advertising Platform 214

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Best Conversation with Customers: Proximity Canada & BBDO. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime. Best Relationship With Bloggers: Quango Inc. Best Use of Alternative Tool(s): e-dologic Publicis IL.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

AUGUST 31, 2012

In Facebook’s recommendations for Social Design , you can read more about the connections between communities, identities and conversations. . If content is created such as it can be re-shared, you can help your users to show their friends what they stand for. Bring value to your users.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

JUNE 15, 2012

Let’s be honest, who doesn’t feel a bit uneasy when the word “algorithm” is thrown into the conversation? They categorised the posted brand content into seven groups: Status: The most traditional form of post, containing text. At Mindjumpers, we have visualised the EdgeRank algorithm to make it a bit more comprehensible.

Study 259

Study URL Feed Feedly 259

Mindjumpers

SEPTEMBER 14, 2012

we are thanks to our Ben & Jerry’s community managers in Sweden, Norway and Finland able to post social content that implement local traditions into the conversations we want to create, conversations that are easy for the target groups to relate to and engage with.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

DECEMBER 28, 2010

Storytelling – A Powerful Tool When Branding Your Organization In Social Media : When we talk about social media, it’s the same as talking about connecting and making conversation. Read Full Post ». Read Full Post ». Yesterday, the 15 th of April was the final gala and the winners were presented. Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

DECEMBER 9, 2015

Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Indians today are looking for a more personalized social networking platform where they can communicate with different groups of people. Reaching the Rural .

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Like Mindjumpers, he is associated with Social Marketing Forum.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Like Mindjumpers, he is associated with Social Marketing Forum.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Define conversational touch points. Create an editorial calendar.

Products 229

Products Tips Banking Content 229

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

MARCH 7, 2012

Target Group – Who do you speak to? To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. What words do and don’t you use? Create your content.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

MARCH 27, 2013

To ensure that you always drive conversations around relevant topics and in the right context , build a strong conversational calendar. Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Similar Posts: For Social Success: Think As A Media Company.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

OCTOBER 6, 2010

“Join the conversation&# , as you are so often advised? Without a clear, strategy and a mix of all sorts of tools that together enable you to have some kind of view and “converse&# ? How is the conversion? Like Mindjumpers, he is associated with Social Marketing Forum. How much time will you spend?

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

NOVEMBER 11, 2015

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ new London office.

Content 100

Content Social Media Management Eventful Team 100

Mindjumpers

OCTOBER 4, 2012

There is an opportunity for brands to optimise conversation potential with consumers through structural collaboration between consumers and brands to take social media to the next level. It is crucial to pick the social platform that is right for your target group and to have a clearly defined strategy for your social media activities.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

AUGUST 30, 2012

Figure out what time on which days postings reach the best result for your brand within your target group. Millions of potential consumers go there to search for brands, which therefore leaves you with some great opportunities for connecting with your target group. You can read more about this here. Her strategy?

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

JUNE 29, 2012

Furthermore, the high engagement and great customer service is part of spreading the word that the company is listening and being helpful, establishing a good image to the target group. KLM Airlines. Within the airlines industry, the Facebook page of KLM Royal Dutch Airlines is the one with the highest response rate of 94.14%.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

JULY 6, 2011

So the mantra is to create engaging content with a moderate frequency, design a conversation with timely responses to questions. Therefore the key to success on your Facebook profile is first to keep it active and design conversations, keeping in mind your target group. Distribute your page.

Facebook 208

Facebook Activities Engagement Conversation 208

Mindjumpers

JULY 27, 2011

Monitor Social Conversations. Offer a scalable way to manage and respond to social brand conversations. In the report, Awareness refers to Altimeter’s Group’s ROI Pyramid, where there’s less data at the top of the pyramid, less frequently, and real-time data and lots of it at the bottom. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

SEPTEMBER 6, 2010

COMPANY BRAND IN A COMPANY ENVIRONMENT (only necessary if you require your employees to blog on behalf of your business or manage an online community) - Be Transparent: When conversing in a community employees need to state clearly who they are and who they represent.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

NOVEMBER 15, 2012

What’s important is not just the dimensions of your content; it’s rather more about creating meaningful content that adds value to your target group. Today’s digital branded content drives conversations, promotes sharing and connects with consumers in a new way. Branded content is no longer just about Print, TV, Radio and Out of Home.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

AUGUST 25, 2010

COMPANY BRAND IN A COMPANY ENVIRONMENT (only necessary if you require your employees to blog on behalf of your business or manage an online community) - Be Transparent: When conversing in a community employees need to state clearly who they are and who they represent.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JULY 25, 2011

It’s in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships and other revenue-generating projects. Therefore, it is advisable to be a part of LinkedIn Groups, but it’s best not to overdo it since it’s difficult to manage.

Small Business 229

Small Business LinkedIn Startup B2B 229

Mindjumpers

AUGUST 22, 2013

Conversation & Engagement. The electronic music group Glitch Mob uses Vine to show short previews of their songs in the making. Give some love to your most loyal customers by sharing their Vines and showing other potential buyers the loyal following your business carries. Show A Preview.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

DECEMBER 28, 2011

Personally, I think community management is like a perfect harmony of your conversation skills, understanding of your target market and last but not the least your brand. The 2% rule states, ever so scientifically, that there’s always going to be a chunk of naysayers in any group. But remember the 2% rule.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

AUGUST 14, 2012

Music is a conversational touch point that most consumers can relate to and have passionate opinions about. As an artist, if you want to secure a great endorsement deal, you have to have the right kind of fans according to the target group of the brand. Pepsi led the way. Adding social media to the equation. Enter social media.

Strategy 227

Strategy Collaboration Upcoming Survey 227