Jeff Esposito
APRIL 22, 2012
Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. This requires continuous education through frequent research across the Web and conversations among peers.
Jeff Esposito
SEPTEMBER 8, 2011
SIM (NPS*Conversation Share*1,000) – 2 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points. Negative Conversation Share (Negative Team Mentions/Mentions for Weekly Matchup) – 6 Points. *In
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Jeff Esposito
OCTOBER 15, 2012
As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? When it came to me, I blurted out Sesame Street.
Jeff Esposito
NOVEMBER 29, 2010
Last week I was in an interesting debate in a Facebook group on social media purists. While I am not of the unicorns and rainbows variety, I would say that social media success lies in the conversation, which according to the conversation noted was an overused and cringe-worthy term.
Jeff Esposito
DECEMBER 20, 2010
Depending on your settings, you can receive instant updates to bring the conversation from Twitter to your blog. Facebook groups – If you are in an active group, you probably see Facebook (1) cookied into your browser. These groups are very beneficial, but can also be easily derail your productivity if you join the cult.
Jeff Esposito
FEBRUARY 6, 2013
This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. While I have never seen this done before, I think a small business owner could leverage Path for an exclusive club or discount group for their top 150 customers. The network also boasts a great tool called Hangouts.
Jeff Esposito
APRIL 1, 2013
So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. Companies and brands should embrace these conversations when they can. I define community as a place where people with a shared interest or common goal corrugate and discuss it.
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