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Should You Restrict by Demographic Group?

Jon Loomer

You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. But if you’re optimizing for conversions, delivery will update in real-time using machine learning.

Groups 135
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. That is changing.

Groups 184
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Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. You may have an option for Group Joins.

Groups 147
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 170
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Run Ads for Facebook Groups

Jon Loomer

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select “Facebook Group” under Conversion Location. When creating your ad, select the name of your group under Destination. Here are the steps… 1.

Groups 134
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Instagram Tests New Group Chat Conversation Starters in Notes

Social Media Today

New updates for Notes, which is everyone’s favorite.

Groups 204
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group. will get users removed from the group.

Groups 197