Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitter Conversation (measured in @mentions). Blog Comments.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro active engagement takes a little more time as you need to first identify the conversations, then qualify them. Join relevant groups and sign up for email notification from these groups.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248