Direct Marketing Observations

JUNE 28, 2010

You never know when groups, large groups, will take to social networks, large social networks and complain about your company. The Regal Entertainment Group operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,745 screens in 546 theatres in 38 states. Rainchecks? Something?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. At best, the effort creates some awareness to consideration conversion. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

SEPTEMBER 23, 2010

Conversations were abundant. As the number of people exponentially grew, the number of “real&# conversations exponentially decreased. Sure people still talked to each other but the conversations changed. So when perception changed conversations were altered. The motives were pure. You could build a network.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

APRIL 27, 2010

Conversations become just that, conversations, when someone responds to you. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. What is the common theme there? Validation. No one likes to create content in a vacuum.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. You might proclaim to the customer that you have the “golden ticket” to traffic, conversions, and “conversations”, but you still get “the look”. were just getting started. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. When social media first came on the scene-it was about the conversation. But what happened was that soon we were offered multiple sites, multiple touchpoints and multiple opportunities to have conversations.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

DECEMBER 23, 2010

Not that I didn’t want it, but isn’t the essence of social media as much about the realtionships and connections as it is about conversation? Upon further reflection, it seemed better to give that treat to someone who could really enjoy it this holiday season. Sure it is. So here’s how I responded.

Social Media 223

Social Media Project Groups Groups 223