Conversation and Groups - Social Media Informer

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

MAY 12, 2010

There’s no risk – if you’re not listening to online conversations about your brand, you’re neglecting your brand. You must participate: You don’t lose control when you participate in online conversations; you gain the opportunity to be heard.

Organization

Organization Social Media Airlines Issues

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy

Strategy Social Media Committee Resources

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy

Strategy Social Media Committee Resources

Eight Tips for Scaling Social Customer Support

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution. Structure for scale.

Tips

Tips Social CRM Reputation Knowledge Base

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

MARCH 8, 2011

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages. Conversations aggregated on company page may not be positive in tone. Option 4: Create Yahoo!

Comments

Comments Sites Engagement Aggregator

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

Note: CNW Group is a 76design client. This should help Marketwire to more effectively compete with wire services such as PR Newswire (in the US) and CNW Group (in Canada), which already feature monitoring solutions: Strengthens existing monitoring services. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos

Sysomos Alterian Filtrbox Attensity

You Don’t Need To Know Everything

Dave Fleet

AUGUST 29, 2011

To me though, they’re among the most important conversations that I will have in the near future – these are the people I’ll be working with day in, day out; getting to know them, what makes them tick, what they like and dislike and what they need from me will make it a thousand times easier to do my job.

Meeting

Meeting Team Education Groups

Why You Should Tweet During a Crisis

Dave Fleet

APRIL 12, 2011

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online?

Social CRM

Social CRM Cost Microsoft Issues

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. Few brands deliver direct calls-to-action to fans, thus missing out on opportunities for conversion. The 8 Success Criteria For Facebook Page Marketing.

Guidelines

Guidelines Report Facebook Case Study

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Quality measures like sentiment, message and link inclusion and conversions for other goals become important. Get used to two-way conversations. Integrate your channels.

CPM

CPM Comparison Diagrams Sentiment

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

MARCH 17, 2011

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca.

Content

Content Conference Flipboard Meeting

5 Tips For Managing The Email Deluge

Dave Fleet

FEBRUARY 17, 2011

This is an are where I know I need to improve – ensuring that the title of an email remains relevant to the conversation. No-one sits there waiting for the next group discussion to erupt; you’ll also find that you get fewer emails as a result, as there are fewer other people to hit “reply all&# at their end.

Tips

Tips Repository Review Meeting

A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation).

Radian6

Radian6 Features Engagement API

Compete Responds To Criticism

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. Compete Categories are groups of domains we organize for our PRO and Enterprise Level Subscribers.

Compete

Compete Quantcast Sample Samples

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. You build an audience, only to throw it away at the end. Social media is earned media, not paid media.

Campaign

Campaign Social Media Marketing Loyalty

Social Media Informer

Dave Fleet

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

(Social Media) Strategy: Lessons from the Trenches

Trending Sources

(Social Media) Strategy: Lessons from the Trenches

Eight Tips for Scaling Social Customer Support

How To Engage On Sites Using Facebook’s New Commenting Plugin

Sysomos Acquired By Marketwire

You Don’t Need To Know Everything

Why You Should Tweet During a Crisis

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

5 Steps to Thinking More Socially About Communications

SXSW 2011: Strong on Networking; Less on Content

5 Tips For Managing The Email Deluge

A Closer Look At The New Radian6 Engagement Console Features

Compete Responds To Criticism

Four Reasons Your Social Media Marketing Campaign Sucks

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