Akamai Marketing

AUGUST 3, 2011

The audience is more than a group of demographics; they have to listen for conversations to pull out potential clients and customers. Regardless, this is the argument for “humanizing&# your brand.for giving it a conversational outlet. The audience is back to being individual. But how do we scale that? What do you think?

Social Media 194

Social Media Meeting Trends Compete 194

Akamai Marketing

SEPTEMBER 13, 2011

Its a total group of people who have a likelihood of appreciating your product and service. Support doesn’t mean messaging, it means finding out what’s important to your community and help them have that conversation. Interested in a community vs. an audience? This is an audience. Communities support one another.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. At this point, a wake-up call is imperative.

Tools 160

Tools Klout Policies Tourism 160