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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Add this to Google Bookmarks. Post on Google Buzz. Tweet This!

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Google Blog search. BlogPulse Conversation Tracker. Monitoring Tools For: Blogs. Blogdigger. Technorati.

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A Digital Lens on the U.S. Election

Dave Fleet

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Sentiment and conversation trends matter.

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Search and Social Weekly (1.10)

Josh S Peters

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions via Kikolani. That’s right.

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5 Sure Fire Social Media Tactics To Jump Start Your Job Search

Jason Yormark

Take the time to contribute to these conversations, share your content, and establish yourself. Instead, use a tool like Google Reader and subscribe to job listings where applicable. Create a job folder in your Google Reader, and add RSS subscriptions from Craigslist on searches relative to your job hunt.

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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

Add this to Google Reader. Controlling The Conversation: Strategies To Get People Talking About What You Want. Share this on LinkedIn. Email this to a friend? Share this on Reddit. Sphinn this on Sphinn. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Email this via Gmail. Email this via Hotmail.

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A Digital Lens on the U.S. Election

Dave Fleet

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Sentiment and conversation trends matter.

Analytics 150