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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. Brand communities could be anything from a Facebook group to an online forum on the brand’s website. In this section, you will learn the step-by-step process of how to create a brand community. Online Forum. Or, is it the other way around? Ready to get started?

Process 162
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

Marketing 240
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. What is intelligent automation (IA)?

Strategy 104
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Manually tracking individual mentions is a time-consuming process. Some key conversations may even slip through the cracks.

Sentiment 142
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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 113
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

Forums 62