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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Instagram Hashtag Guide- How To Find & Use Instagram Hashtags

Keyhole.co

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. Here’s how: 1. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

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Why We Still Love Twitter

Likeable

Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. As a brand, even if you’re not necessarily positioned to drive these conversations, you couldn’t ask for a better cultural aggregator to help keep you in the know.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums.

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Community management and content creation

Janet Fouts

Some are great conversation wranglers, s**t-disturbers even. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage.